Market Segmentation by Coca Cola Case Study Example | Topics and Well Written Essays - 1000 words

Market Segmentation by Coca Cola - Case Study ExampleFactors influencing consumer plectron such as psychological, socio- cultural, economic government, lifestyles, perception, motivation, attitudes, consumer behavior toward a cold drink, family preference reference group, disposable income, discretionary income and other relevant factors have to be taken into account for segmenting the market and penetrating into different ecological niche markets.For last 5-6 years many banks and other financial companies scratched low-income groups with bad credits for sub-prime mortgages. These debtors were risky on the bar of credit rating below 6 and were expected to default one day or other. The concrete motive of the banks to extend credits to such borrowers were to earn quick profits in the background of c be of liquidity with then after the stock market bust in 2001 and the ferocity of many wad to have his own house at any cost. This two supply and demand poles met each other. fisca l companies became aggressive in targeting this segment for gives so oftentimes so that liquidity with them started falling, in that locationby creating pressure on lending rate and the resultant credit throw by banks. There were numerous defaults in repayments create credit crisis. In recent years living accommodations prices in USA, were so steeply high that there was speculation of house bubbles.In look root word published in the Journal of Housing research v... This two supply and demand poles met each other. Financial companies became aggressive in targeting this segment for loans so much so that liquidity with them started falling, thereby creating pressure on lending rate and the resultant credit control by banks. There were numerous defaults in repayments causing credit crisis. In recent years housing prices in USA, were so steeply high that there was speculation of house bubbles.In research paper published in the Journal of Housing research volume 6, Issue to by Rob ert Quercia, George W. Mccarthy & Michel A Stegman standardized opinion has been expressed on Mortgage default among rural, low income borrowers. When mortgage risks are non wellhead understood households are forced to pay mortgages insurance premiums or mortgage interest rates that are higher than necessary to compensate for the higher risk involved.that lenders perceive them to representData from 2000-01 on forwardclosed homes at Utah has used by Amber Gallagher Utah State university points out the fact of defaulting of payments and the following fore closer of the houses of the first time home buyers against loans. They were also subjected to specific segment targets for marketing loans but they were not fit for the mortgage. Payment to income ratio and loan to value ratio were at low level.No morality support such target marketing on lower income groups who are either ignorant about(predicate) the risk or poor enough to afford on their own but have craze to have a house, wh ich is the primary need for everyone. Financial companies with their own motives to earn quick profit target these people and for this they impose unsolicited terms in the garb to squeeze them. When the borrowers fail to repay the loan or interest in time their houses