Government Providing for the Poor :: American America History

Govern whilepowert Providing for the PoorIn the Middle Ages men were united by custom and prescription into associations, ranks, guilds, and communities of various(a) kinds. These ties endured as long as life lasted. Consequently, society was dependant, throughout all its details, on status, and the tie, or bond, was sentimental. In out juvenile state, and in the United States to a greater extent than anywhere else, the social structure is based on contract, and status is of the least importance. This quote by William Graham Sumner in his 1883 lecturing What Social Classes Owe to apiece Other illustrates my main focus of this weeks proposed question, Does American Government have an obligation to offer for the poor? Sumner prolongs that the American Government does not have an obligation to provide for the poor because in America, all plurality have the opportunity to black market hard and bring themselves out of poverty, where in atomic number 63 and their other native land s, people were trapped in a caste system in which they could not escape. In America, there was is a defined course of action system in which those sustainment in the society were confined and hard work, followed by success, is a luxury offered in America. By living in a free state ilk America, Sumner theorises, its citizens live equally among one another in a society based on a contract, which allows the most perimeter for individual developments and successes. Every man must fend for himself in this society that allows for personal establishment. Sumner also says, It follows, however, that one man, in a free state, cannot claim attend from, and cannot be charged to let up help to, another. He directly says that it cannot be imposed upon the American Government that hard-working tax-paying citizens should have to financially assist the plight of the poor. The democrat Party Platform of 1892 says in its second declaration that Wealth belongs to him that creates it...If any wil l not work, neither shall he eat. The Populist Party realized that men were fully entitled to their get keep and should they not work, they should not be provided for by the government, especially not by collected tax money. Sumner goes on to say that those who rely on the support of the government become so dependent that welfare inevitably produces lazy citizens. He says, The man who has nothing to raise himself higher up poverty finds that the social doctors caboodle about him, bringing the capital which they have collected from the other class, and promising him the aid of the State to give him what the other had to work for.Government Providing for the Poor American America HistoryGovernment Providing for the PoorIn the Middle Ages men were united by custom and prescription into associations, ranks, guilds, and communities of various kinds. These ties endured as long as life lasted. Consequently, society was dependant, throughout all its details, on status, and the tie, o r bond, was sentimental. In out modern state, and in the United States more than anywhere else, the social structure is based on contract, and status is of the least importance. This quote by William Graham Sumner in his 1883 speech What Social Classes Owe to Each Other illustrates my main focus of this weeks proposed question, Does American Government have an obligation to provide for the poor? Sumner supports that the American Government does not have an obligation to provide for the poor because in America, all people have the opportunity to work hard and bring themselves out of poverty, where in Europe and their other native lands, people were trapped in a caste system in which they could not escape. In America, there was is a defined class system in which those living in the society were confined and hard work, followed by success, is a luxury offered in America. By living in a free state like America, Sumner says, its citizens live equally among one another in a society based on a contract, which allows the most leeway for individual developments and successes. Every man must fend for himself in this society that allows for personal establishment. Sumner also says, It follows, however, that one man, in a free state, cannot claim help from, and cannot be charged to give help to, another. He directly says that it cannot be imposed upon the American Government that hard-working tax-paying citizens should have to financially assist the plight of the poor. The Populist Party Platform of 1892 says in its second declaration that Wealth belongs to him that creates it...If any will not work, neither shall he eat. The Populist Party realized that men were fully entitled to their earned keep and should they not work, they should not be provided for by the government, especially not by collected tax money. Sumner goes on to say that those who rely on the support of the government become so dependent that welfare inevitably produces lazy citizens. He says, The man wh o has nothing to raise himself above poverty finds that the social doctors flock about him, bringing the capital which they have collected from the other class, and promising him the aid of the State to give him what the other had to work for.

The Holocaust :: European Europe History

The HolocaustThe Holocaust was the extermination of the Jews and other people whom Hitler considered inferior. It took place from 1933 to 1945. Adolf Hitler and the Nazi Party in Germany led this effort. About 12 million people were murdered, half of them being Jews. When Hitler took oer control of Germany, everything changed. Hitler had a very strong prejudice against the Jews. He wanted to create the perfect die hard of blonde haired blue eyed Germans. His followers, who were the soldiers in the camps, were called Nazis. They enforced all killing that Hitler wanted done. Also, there were many other people involved in this colossal genocide. Different people were leading the killing and different groups of people were being killed, not notwithstanding Jews. For instance, there were many doctors who ran tests on people, but didnt care if the patients were suffering or even killed, which they usually were. All surgeries were performed without any anesthetic. These are just a coupl e general things that happened during the Holocaust. There are so many things that happened in this time period that are impossible to imagine or just are too horrible to think about. The things about the Holocaust that I harness the most unnerving are the torture and pain they put the Jews and other groups through. The two main topics I feel are most serious or crucial are the medical experiments and their results and reactions on the patients. Also, the different camps, their strong points and general methods for killing used there. There are three camps that are familiar to me and I hear mentioned the most. They are Dachau, Treblinka, and of course, Auschwitz. The doctor who was most infamous for carrying out horrible experiments was Mengele. Dachau, Treblinka, and Auschwitz were three of the six concentration camps that were used for execution of Jews and other groups considered inferior. At Treblinka, 700,000 to over 1,000,000 people were killed. The gassings at Dachau never w ent past the experimental stage. They were in no way used as the gas chambers in Auschwitz were. Also, at Dachau, they performed discriminating Cooling experiments. A summary of what they did was theyd dress the subject in certain clothes and either put their whole body, to include the brain stem, or only up to the brain stem in water which was from 2.5 to 12 degrees Centigrade. Fatalities only occurred when the brain stem and back of head were also chilled.

The Objectivity of History :: Expository Essays Research Papers

The Objectivity of HistoryThe issues that are raised in this source by Marc Trachtenberg are is whether or not objectivity is still a relevant idea, and if it is not then is history in incident dying. Keith Jenkins What is History?, Carl Beckers What are Historical Facts? and Richard Evans In Defence of History will be utilize to discuss and examine these issues. Marc Trachtenberg is questioning if objectivity is possible and desirable in todays society, and this is a question that many historians have pondered. Keith Jenkins and Richard Evans are the two historians that will be used in relation to this debate. Trachtenberg believes that history should be ultimately obtainable however, he is worried that the way in which society is heading that it will presently become an obsolete ideology. His believes that historys ultimate goal is to discover the truth. Trachtenberg believes that you should put your political beliefs aside and frame questions in much(prenominal) a way that the answers turned on what the evidence showed. He realizes that this may be a slightly nave idea however he still stands by this belief even when others such as Keith Jenkins have totally given up on objectivity. Keith Jenkins in his article What is history sets outs his opinion on why objectivity is in fact impossible to achieve in the study of history. His perception is that that actual past has gone and in its place we have created history in the present and that the message is as much invented as found. His theory is that a historian cannot escape his or her own preconceived ideas and personal motives to the extent that history could be create verbally in an objective way. He goes as far to set out the steps and within the reasons why historians write the way they do. He says that through the survival of the fittest of evidence the historians prejudices are at work, disregarding pieces that do not fit in with their own ideologies. Jenkins was a post modernist historian and his context is important in why he thought they way he did. The post modernist movement was one that believed that historical objectivity was an oxymoron and that history was more of an entertainment than an arm of schoolman study. The post modernism movement was established after the confusion of the World Wars. This explains why their notions on history because scientific history had been the prevailing idea in history until this occurred.

Hoosiers Essay -- Movie Film Essays Hoosiers

Hoosiers Coach Norman Dale embodied a number of personal characteristics which enabled him to be the quality leader he was in the movie Hoosiers. His toughness, optimism, motivation, farsightedness, and self confidence assisted Coach Dale in gaining the loyalty of the team and the attention of the town. They also helped him to change the losing ways of the primeval team into the state champion team they ended up to be. Additionally, a number of environwork forcetal factors played a role in his success. The almost religious fervor of basketball in Indiana, the quasi-anarchist environment of the towns men, and the fact that Hickory was a small town all played vital roles in Coach Dales success.The first personal traits that Coach Dale was forced to exhibit were his toughness and his assertiveness. On his first night in Hickory he met the men of town in the barbershop who were all willing to provide their experience and insight on the team and how to coach. Coach Dale had enough self confidence to know that no(prenominal) of these insights were going to help the Hickory team win basketball games and let them know they werent welcome by turning his back and walking out. Additionally, he was forced to demonstrate his toughness twice more on the first day of practice by telling the temporary coach, Secondly, your days of coaching are over, and then by standing up to the group of men after he dismissed Buddy from the team. These actions made no friends of the men however, th...

Frame in the Movie Yellow Earth :: Movie Film Essays

Frame in the Movie icteric EarthThe movie, Yellow Earth, focuses on images that use mise en guesswork aesthetics. Bazin advocates the use of mise en scene rather than using montage. In mise en scene, the director takes account for everything that appears in the frame. The director also takes the cause in the onstage space of the frame. Some examples of numbers in the frame are lighting, setting, costume, and character behavior. Even though mise en scene literally means, placing of the scene, contextually it means all the effects, actions, and settings in a frame prior to editing. Due to the lack of editing, mise en scene (in contrast to montage) usually presents a long shot to capture more of a hard-nosed emotion. In mise en scene, the shot shows a close up of a character to show emotion. In mise en scene, unlike in montage, cause and effect take an important place in the same, lengthy shot. A reoccurring scene in the movie, the scene of Ciuqiao collecting water from the river, uses mise en scene effectively. The director of Yellow Earth, Chen Kaige, accurately portrays the perils of Ciuqiaos life. Everyday Ciauqiao goes to the river to gather water for her family. A significant scene in the movie points out where Ciuqiao expresses her grievances by singing. As the cheer gradually sets, the sky sullenly darkens. The sunset sky signifies the young girls feelings. The dark sky suggests that Ciuqiao feels sad and downtrodden however, the pockets of sunlight may show that at that place is still hope for this young girl. Her singing everyday at the same time demonstrates even more significance in the movie. The river in the scene, gigantic and vigorous, seems to discover this young girl from the world in which she knows. With the visit from the soldier, Ciuqiao realizes that life is worth living beyond the Yellow Earth.

Frame in the Movie Yellow Earth :: Movie Film Essays

Frame in the Movie Yellow EarthThe movie, Yellow Earth, focuses on images that use mise en purview aesthetics. Bazin advocates the use of mise en jibe rather than using montage. In mise en scene, the director takes account for everything that appears in the frame. The director excessively takes the effects in the onstage space of the frame. Some examples of effects in the frame are lighting, setting, costume, and character behavior. Even though mise en scene literally means, placing of the scene, contextually it means all the effects, actions, and settings in a frame prior to editing. Due to the lack of editing, mise en scene (in contrast to montage) usually presents a long shot to capture more of a realistic emotion. In mise en scene, the shot cross-files a close up of a character to show emotion. In mise en scene, unlike in montage, cause and effect take an important place in the same, lengthy shot. A reoccurring scene in the movie, the scene of Ciuqiao collecting water from th e river, uses mise en scene effectively. The director of Yellow Earth, Chen Kaige, accurately portrays the perils of Ciuqiaos life. Everyday Ciauqiao goes to the river to gather water for her family. A significant scene in the movie points out where Ciuqiao expresses her grievances by singing. As the sun gradually sets, the sky sullenly twilitens. The sunset sky signifies the young girls feelings. The dark sky suggests that Ciuqiao feels sad and downtrodden however, the pockets of sunlight may show that there is still hope for this young girl. Her singing everyday at the same time demonstrates however more significance in the movie. The river in the scene, gigantic and vigorous, seems to separate this young girl from the world in which she knows. With the visit from the soldier, Ciuqiao realizes that life is worth living beyond the Yellow Earth.

Samsung Company

Introduction to Business Samsung Company From a small export business created in Daegu, Korea, Samsung has grown and become unitary of the worlds attraction in the electronics industry. The main specialization of Samsung is digital appliances and media, semiconductors, memory and system integration. The market segmentation of Samsung is giving them a unwaveringly commercial advantage. Samsung is segmented according to demographic segmentation, that consists of dividing the market in groups based on different criteria.The most important criterias used by this alliance is age, income and occupation. Using this criteria they tend to become a attracter in technology market as they offer products for each group of customers. Also they are using psychographic segmentation that is the science used to better visualise consumers, according to their lifestyle, personality and the main values they have.another(prenominal) process used by this company is Positive market segmentation that c onsists of analyze the rival goods that are demanded in the market and to compare the quality and price, to understand what the customers need and what products could they insert in the market to satisfy the customer and to increase the confidence of customers in the company. This outline is whizz of the strengths of the company as they study the activity of Apple Corporation and other rivals.Using the collected datas they know better what kind of products could they offer to different groups of consumers. The motto of the company is Inspire the World, Create the Future, from it we can deduce that the main purpose for them is to satisfy the customers desires and to achieve a high revenue. Another strength that keeps Samsung in the squeeze worlds brands is the fact that Samsung is totally dedicated to give their customers a wealth of opportunities to rich their full potential drop. The globalization process for Samsungs technology businesses started in the early 1980s.So they be came a part of The digital age that has brought crude changes and opportunities to global business and Samsung has responded with competitive products and constant innovation. This can be proved by studying the worldwide demand for different goods. For example the worldwide demand for mobile phones was staggering 1. 5 billions in 2011, Samsung accounted for 330 million of those units. This proves the strength of the company as a worldwide leader for different goods as notebooks, mobile phones or digital cameras.Investing directly in activity that spurs economic growth helps Samsung to achieve greater income potential and maintain Samsung brand as one of the most popular in the world. Their position in the market gives them the opportunity to achieve new heights, one of them is their political program of reaching $400 billion in revenue and become one of the worlds top five brands by 2020. Samsungs Chairman lee(prenominal) considers that Globalization is the key for future growth, using this idea he created a new strategy to accelerate Samsungs globalization through developing a pool of global managers as strategic advisors for Samsung Group.Samsung strategies varies for each trade market. In India their strategy is to be a nationwide distributor and retail presence in the domestic consumer durables market. Also they use different advertising tactics to promote their products, for example Samsung has been associated with the Lakme India Fashion Week for its Mobile Phones. The company used this syllabus in 2005 to launch a new version of mobile phone the D-500, that became after Worlds best mobile phone in the Indiam market.Another strategy is the strategic alliances between Samsung and other worldwide recognized organisations, for example in 2007, Samsung established a joint venture with Limo for developing a Linux platform, overly they Co-developed for handsets and DVB-H standardization solutions with Nokia. Samsung is also investing money in different co mpanies that could help them to provide better technology to consumers, for example investments in shares of US based firm specializing in HDD technology (Integral Peripherals), or investments in operator of telecomunications systems in Chile (Entel).Other strengths of Samsung are the design, effective advertisement and market communication, an actively coming out with newer models and branding as Samsung is ranked 17th among global companies in 2011. A strong point for Samsung is that consists from various business units, the most important is Electronic Industry the one that brings the most revenue for the group (65% in 2011), Engineering and Heavy Industry and fiscal Services.When Samsung Electronics rushed its first smartphone to market as a response to the innovate of the Apple iPhone, some customers burned the product on the streets or hammered in to the bits in public displays of disaffection. Complaints ranged from dropped calls and heavy touchscreen to frequent auto-reboo ting and a lack of applications. This is impuissance for Samsung that they can not keep up with the innovations from Apple and other rivals, even if they try to show the opposite.The biggest threat for Samsung is the global patent battle, between them and Apple,as Apple considers that Samsung copied its iPad and iPhone. Another threat is the fact that Samsung created a big variety of phones into the market so that could lead to a decrease in the demand for new goods in future. Samsung has a different market approach as it offers to customers a much bigger diversity of products. As their previous accomplishments, they look further to explore and develop new activities, as health, medicine, biotechnology. References 1.Kim Youngsoo, 1997, Technological Capabilities and Samsung Electronics 2. Bloom Martin, 1992, Technological Changes in the Korean Electronics Industry 3. Yu Sengjae, 1989, Korean Electronics Enterprises Growth and Strategies 4. Samsung Global Strategy http//sgsg. samsu ng. com/Introducing_Samsung_GSG_final. pdf 5. Samsung Business Review -http//www. samsung. com/uk/aboutsamsung/corporateprofile/download/2011_4_Business_Overview. pdf 6. Samsung Financial Highlights http//www. samsung. com/hk_en/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html

A Balance Between Nomothetic and Idiographic Approaches Essay

The idiographic and nomothetic snugglees in psychology atomic number 18 very much regarded as representing opposing and conflicting positions roughly how best to hear peck, especially intelligence and reputation. However, the two may be seen as complementary, with both necessary to master a fuller viewing of human beings. The idiographic approach focuses on the single(a) and recognises the singularity of the person in terms of their experiences, feelings, developmental history, aspirations and motivations in life, and the value and moral codes by which they live. The word idiograph comes from the Greek word idios, meaning own or private.Hence the idiographic approach in psychology is concerned with the private, subjective and curious aspects of a person and employs methods of inquiry which provide instruction about subjective experiences. The idiographic approach is characterised by qualitative methods of investigation. qualitative methods include unstructured interview s, causa studies, self report measures, introspection, and the psychoanalytic techniques of free association and dream analysis. The idiographic approaches is holistic and places great value on the individuals conscious experiences.The humanistic perspective in psychology perhaps best exemplifies the idiographic approach. Freudian psychoanalysis can also be give tongue to to adopt an idiographic approach as he did not use any scientific method to test or find evidence for his divinatory claims. Approach The nomothetic approach in psychology focuses on similarities between muckle and attempts to establish general laws of behaviour and thought that can be utilize to large populations of people, or indeed to all people The word nomothetic comes from Greek words nomos, meaning law.Hence, the nomothetic approach is most nigh aligned with the scientific approaches in psychology. This means that it uses scientific methods of investigation, particularly experiments, to test hypotheses that are derived from theories about human behaviour and thought. The nomothetic approach adopts a reductionist viewpoint, placing great value on objectivity and replication. The behaviourist, cognitive ad biological perspectives best exemplify the nomothetic approach. Freudian theory also attempts to establish laws or rules about human beings, for congressman the psychosexual stages and the Oedipus complex.Freud believed these were applicable to all and the theory is nomothetic in this respect. Background Humanistic psychology adopt a much idiographic approach, seeking the more unique aspects of individuals, rather than producing generalised laws of behaviour that apply to everyone. It highlighted the value of more individualistic and idiographic methods of study, particularly in areas of personality and abnormalities. Classification manuals like the DSM-IV, which lists the essential behavioural criteria of diagnosing autism, adopts a nomothetic approach and classify people acco rding to particular type of disorders.Traditionally, the idiographic and nomothetic approaches are seen as conflicting, with the implication that as a psychologist you can only operate from one of these positions. Cronbach (1957) identified this potential source of conflict between psychologists about how best to study the nature of what it is to be human. If the psychologist seeks to develop theories that apply to large populations wherefore the nomothetic approach is preferable. If, however, the psychologist is interested in the uniqueness of a person, then the idiographic approach is the one to adopt.Subjective experience The idiographic approach is often regarded as non-scientific, as subjective experience cannot be empirically time-tested and it is difficult to generalise from detailed subjective knowledge about a person. Some psychologists argue that scientific principles can be applied to study the uniqueness of individuals and the norms and rules by which a specific person operates can be identified. The idiographic approach can be used to study topics such as wish which are relatively rare and depends upon the circumstances surrounding the individual.Most evidence for effects of privation has come from case studies of children who have been raised in conditions of neglect. The case of Genie (Curtiss, 1977) suggests that severe privation has permanent effects. At the age of 13 years she was unable to speak, physically underdeveloped and showed inappropriate emotional responses. Despite foster and intellectual stimulation, Genie apparently never recovered from her years of privation, although there was a suggestion that other factors may have contributed to her problems.Koluchovas longitudinal study followed the long-term development of twin boys who had suffered severe privation in early childhood showed that children who have experienced severe privation seem able to pass over the effects of their early suffering with appropriate treatment and ca re. As such the nomothetic approach would be unsuitable and unable to gather any schooling which would contribute towards our understanding of the topic. The two approaches can be complementary as the idiographic approach can shed raise light on a general law of behaviour established through a nomothetic approach.Idiographic research may disprove a general law of behaviour. For example nomothetic research supported the idea of a multi-store model of memory with information flowing through the STM to LTM. However case studies of patients with brain misuse suggest that the multi-store model is over-simplified. A patient known as KF suffered brain damage following a motorcycle accident, and underwent brain surgery. Some years later he was found to have normal LTM storage but an STM capacity of only two items.If STM was necessary for the transfer of information to LTM, then KFs LTM should also be affected. As a consequence, further models of memory have been proposed and tested. On the other hand, idiographic findings can leave behind to large scale research. Piaget used the idiographic approach gaining rich and detailed information about the development of his own childrens thinking. These finding inspired further nomothetic research and theories into cognitive development were developed. Scientific approachBoth approaches can contribute to the scientific approach the aim of science are to understand and describe which corresponds to the idiographic approach and to predict and control which corresponds to the nomothetic approach. The nomothetic approach generalise findings e. g. in terms of the primacy and recency effects, more words are repayed from the beginning and the end of the list, irrespective of the length of the list. However an idiographic approach could be used to find the different techniques that people have used to recall the itemsIn contemporary psychology, the idiographic-nomothetic debate is still an important distinction. Attempts have b een made to bring the two approaches together in an interactionist model (Bandura, 1986), but no powerful solution has been found. It could be argued that the strengths of one approach compensate for the limitations of the other and so both approaches are needed for a complete study of psychology. The nomothetic approach has helped psychology to become scientific by developing laws and theories of human behaviour that can be empirically tested.This approach attempts to determine laws and common characteristics for all people or large groups of people in a culture. It also helps to combine biological and social aspects of a person. However, the focus on general laws and theories neglects the subjective and unique experiences of the person. The extensive use of controlled laboratory experiment means that there is a problem of generalisation to everyday life. Some psychologists also argued that this approach overemphasises the similarities between people and gives little attention to differences.Alternatively, the idiographic approach focuses on the subjective experiences of the person making the individual feeling valued and unique. Each person is valued as an individual rather than seen as one amongst many. Conclusion This approach provides detailed psychohistories and attempts to understand the many influences on how they come to be as they are. Humanistic psychology uses an idiographic approach to enable people to develop their full potential. However, this approach largely neglects biological, especially genetic influences.

Health and My Body Care

Health is the most important thing in a somebodys life. It is the biggest personal property. Every person should think more about his wellness because when health is lost, everything is lost. Good health is better than the best medicine. And if your health is good, you are always in a good mood. But sickness in the body brings sickness to the mind. It even can cause of economic burdens for family. So we shouldnt wait when health comes like a bolt from the blue, we should do something ourselves.As for me I have many ways to take care of my health. For example, I do morning exercises in the morning. It doesnt take much time and I can feel bright, I can get back my energy afterwards a long sleep. I audition to take long walks in the open air as often as I can. But when the brave is not very bad I sleep with my window open. I also like playing some rollicks biking or badminton. I think sport is very important in our life. It is a way leading you to the healthy life.And playing sport is useful for our health. I also have the strict mean solar days routine. I never do my homework very late in the evening. Evening is my rest time. All my life is planned. I usually try to plan everything ahead so I dont have to hurry. Beside the days activities, food is a factor to improve my health. I kill three times a day. I never miss breakfast or overfeed. I like eating a lot of vegetables and fresh fruit, swallow fruit juice.Sugar and fat is a few and I also use a little meat and salt. I also keep my body clean, brave clean clothes. Looking at a person who is clean and orderly dressed you can feel better too. Hairbrushes, toothbrushes are not lent. Every person should use only his personal things. Thats all about my body care. I think if you have a good health you can do everything. Health and wellness brings about a drastic improvement in the overall quality of your life. So, take care of your health best

Another Brick in the Wall

This song was written by Pink Floyd. It was recorded April-November 1979 and was released to the public on December 1979. The song can be put on The Wall album. The song is written with three parts part one is referred to as reminiscing, part ii is referred to as education, and part three is referred to as drugs. develop two is the most recognized part of the whole song. Another Brick in the Wall hit number fifty-seven on the disco chart. embark on one of Another Brick in the Wall starts off with a soft and long guitar solo, this solo hits a few louder notes throughout this part. You can hear a teacher yelling at students.Floyd comes in with soft vocals he only gets louder in a few parts. All the vocals are softer than the other two parts. In all three parts the line all in all it was just a brick in the wall is repeated. This line is a sign for people building up a wall to protect themselves from emotional harm. Part one is about Pinks childhood life. This part is aware about Pinkss set out this is shown in the lines daddys flown across the ocean and what did you leave for me. The first line shows the separation from his father due to the military. His father was killed in Italy, so the separation from him was a great issue for him.Pink uses the word ocean as a metaphor for the afterlife that lies past a great body of water. He is both physically and mentally separated from his father. Reminiscing ends with another soft guitar solo. Part two, education, is the most famous part of Another Brick in the Wall. Floyd tries to show his childhood struggles with cruel teachers whom he blames for adding more bricks in his wall. Since its release, there have been accounted stories of children and adults adopting this song as an anarchistic hymn. They use it to shake back against their years of educational oppression.The line we usurpt need no education does not suggest that we do not need education, merely, in fact it is a double negative which means the dont and no cancel each other out producing we do need education. Part two has added the drums and a synthesizer to its musical items. The guitar is still used here. In a part of this song Floyd has children singing the same stanza he sing earlier. This part of the song also ends with a guitar solo with the drums being played in the background. Part three drugs is much shorter than the previous two parts but it starts out with a sound of smashing then you hear a guitar and drums starting to play.At the same time, Floyd starts singing with the line I dont need no arms around me. And I dont need no drugs to calm me. This part symbolizes his pain and how he dealt with it drugs and benignant arms around him. He uses part three as an attack against the world. He uses the line I have seen the writing on the wall as a metaphor for him seeing what life can throw at you and you have to stand strong if you want to survive. The song ends with the sound of the synthesizer fade into nothing.

Neil Postman: Amusing Ourselves to Death

Neil Post firearm was a special type of a man and considered that he was non an expert on whateverthing, and yet he was ready to express his opinion on every subject under the sun. The persons mind was ceaselessly working at jokes, headlines and different ideas. This infected an individual when he met Mr. Postman and that could be responded to only with humor, and even that was likely to bring out more ideas. in that location were a lot of mass who knew him in excess of a hundred thousand or so had first met his humor. This was in like manner reflected in the countersigns that he wrote. for each nonp beil of these is also a source of propaganda for his views and written like an essay.The first was The Disappearance of Childhood in 1982, and this was on the infantile nature of American culture. The next book was in 1985 and a satire on entertainment and was named Amusing Ourselves to Death. The last was in 1993 c wholeed technopoly and this criticized the fall of culture to technology. He had an excellent intellectual worry along with poise in public meetings and all this rode on the back of his capacity for humor. He always felt that he was the civilized man in a barbaric setting. This setting gradually changed into tv and was concerned with the dots, and pursued him all his life.Now let us look at what is this television and how it connects with people. In the United States it first started transmission in New York and the British play, The Man with the Flower in His Mouth was broadcast there in July 1930. Thus one can say that television started off in the heart of United States and the television station was located in South Eastern New York at the mouth of the Hudson River. The station began broadcasting seven days a week on July 21, 1931. This was a television channel or station that broadcast on the terrestrial mode as that was the only mode available then.The bandwidth was then highly confined and this led to a high control by the governme nt. Yet, from the countenance-go television has been highly used for advertising. Organizing the TV programs that are to be broadcast can be worked out either as a direct drudgery by the manufacturers and then selling to the station that intends to buy it. Sometimes the production itself is paid for by the TV station that forget commemorate it. ( idiot box) In slightly an otherwise(prenominal) cases the station issues a license to the producers to produce the show for the channel.The show is sometimes carried on in other centers after the show is over on the briny channel. In TV terminology this is called secondary programming us be on. The secondary shows whitethorn be in the original country where the show was produced or in other countries from where the channels are interested in the show. The shows may be controlled by the original producer or not depending on the agreement. Sometimes a assort of TV send run some common programs in their own interest, or by dint of an individual. This is called syndication and the show may be sold by the producers themselves or their agents.Yet with all this it has been seen that doctors recommend that children should only see TV for an hour or two at the maximum in the day. Excess of TV wake is known to cause various diseases like ADD, excessive weight and heart problems. These may lead to diabetes or excess aggression. Thus it is clear that viewing of Television is not recommended in a high dosage for anybody, and the problem in our country is made worse by the situation of having a number of stations at every town or city due to the possibility of multiple channels macrocosm available now.These channels can also be seen on the set through a cable and the customer only has to pay a monthly fee. This is the problem that was envisaged by Postman primitively a few years ago, and possibly he foresaw the worsening of the situation due to the advent of cable TV. The problem was also made clear by the autumn of the family in the country and as a result the children are being left with only one parent. Most of the time, the single parent is working and is not able to attend to the child when the child comes back from school.These let the child poverty-stricken with the television and see any program of their choice. (Television) Neil Postman is an authority on children and has written some books nearly different subjects. These are mostly concentrated on reading, as he was a teacher himself. He has written on the crisis in the schools, the effect of Television on our public and political life and the nature of modern childhood and education. He has taken the position of conscientiously objecting to some(prenominal) he saw being harmful to the society.In certain cases he has pointed out institutionalized mistakes or organizational stupidity and asked for their solution. Throughout the West, there has been the imagination of three stages in life infancy, childhood and adulthood. Th is had gone undisturbed for 350 years, but is now being questioned by a new element in the communicational facilities television. This is seriously disturbing as the contents of life that would be normally faced by adults are now being made open to the children through this new medium.The children do not have to go through the portals of adulthood for reaching this information. Earlier this was being protected by the adults through certain secrets that are known to adults, but not revealed to children till they reached the appropriate age. These secrets are the affectionate, political and sexual secrets that an adult must know. At the same time Television reveals all these secrets at once, and this makes it strong to control the socialization of the young among themselves.This is making the young less discernible from adults. Stirring Up Trouble around Technology, Language, and Education) In the prehistoric there was a time when alcoholism was seen only among adults, and not at all among children. Today it is common to see child alcoholics. The same situation exists among children for drugs and it is quite common among children. The same situation exists for sex and sexual disease and this is seen from the total crime statistics. There are a number of figures that show the young being involved in crime straight off while this was not the situation even in 1959 as the figures for crime by people under the age of 18 shows.Thus it is clear that television is making the concept of childhood as being different from adulthood being different extremely difficult to sustain in North America, and childhood is disappearing from that region of the manhood. At the same time, there some parents who are well off and if they know what is accident to the child may still provide him or her with a childhood. This postulates the parents to be very careful on the influences of the media on the child, among other factors. The problem is that not many parents can meet thos e conditions, and the influence of television among media is still rising.As mentioned earlier, there are many single parent houses in America and their difficulties have already been discussed. Even when there are two parents, both of them are working at the same time and that stops them from being able to give profuse time to the children for socializing. This transfers the socializing exercise to the television set, and many of them are unable to control the channels that the children see or what films they see, or even know what records they have. These activities require the parents to have a lot of time for the child, and advise the child. Yet not many parents find the time for that.Thus for the children to have a childhood, the parents must put across a lot of time with the child. On the other hand many parents are too busy and there children get the required education from the advertising of NBC, CBS, Steven Spielberg, Coca-Cola and Proctor and Gamble. In certain countries television is being controlled Denmark. They have now limited the extent of commercials that an advertiser supported station can have. These stations are not permitted to have advertisements on cigarettes, liquor, beer, banks, medicine, religious organizations, political organizations, or even advertisements aimed at children.Also, in Denmark, the television operates for the full 24 hours in a day. But, it is not possible for this to happen in the United States as the Americans would feel it is very restrictive, a mathematical function from the ideology of the present day administration. The present day administration may even be called the extreme type of free market supporters. This has not started today and even Ronald Reagan was not conservative, and he was probably as oriented to the free market as is the present President Bush. They are all willing to get as much out of technology as possible in terms of gains of dollars.Thus there is no chance of any restriction being put o n the hours of operation of the Television through any social policy. This attitude goes on in Americans well beyond the limits of television and is being applied by them even in the case of computer technology. The issue is not of one particular technology, but the general question of using technology for financial gain to extreme limits, or no limits. (Stirring Up Trouble about Technology, Language, and Education) It can be said that in the exploitation of technology, there are no limits in America and they generally do not have any concerns about the psychological and social effects.They are just interested in knowing what the new technology can do. They are not concerned about the effects of the new technology in changing the social or cultural behaviors of the citizens. This is reflected in Sesame Street which makes the children get more attached to television than school. The concerned program is well prepared and makes the maximum possible use of a visual image based medium. When the makers of the program say that the program will make the children like school it is only right in the sense that the children will like school if it is a show like Sesame Street.The show is probably helping the children learn the elements that are taught in school like the earn and the numbers, yet at the same time, it is also giving the children some built in impressions about school. This is teaching the children that school must be entertaining, and that images have to form the basic of learning. It also gives the children that feeling that learning is immediately rewarded by acquire of rewards in some form or the other. The impressions which are built into the children turn out to be more important than the learning that they get, and that is the problem.The children learn the numbers and letters in other forms also, and that also happens within the expected time, but the normal learning process does not build in these difficulties. It is often said that these method s of education make the children more intelligent, but that is a moot question to answer as the differences in intelligence are hard to define and their benefits are also hard to judge. The question of intelligence is easy to be used, as nobody probably understands what we are trying to say, but it is much easier to understand when we say that a person is stupid.It is possible that the technology available in the computer will help the technology of printing to a large extent, and that would be a service. It also increases the thinking by the children as to program a computer the child has to think quite a lot. Yet the total effect that this would cause is rather difficult to guess. (Stirring Up Trouble about Technology, Language, and Education) Technological development has had a very big impact and much more so when the development has been on the matters of information and communication.They have great impacts in terms of socialization, ways of thinking and methods of learning. A lot of these changes have taken place in the latter part of the 20th century and this brings up the question of defining the new Child of the teaching Age. Some people may be defining all the children of today as Children of the Information Generation with television, computer games and video games. This had also been the thinking of Neil Postman, and he believed that this made the child cross puberty physically but never reach maturity.Thus they short their childhood but are then are lost to mankind. The phrase technology development normally refers to the development of tools and these are being developed from the time that men have started on the path to development. (Children of the Information Age A Reversal of Roles) Until the seventeenth century, tools of a more stark(a) kind were being used by all civilizations. Not that all countries were using the same tools and some had only spears and cooking utensils available to them. On the other side, others had water mills, coal and horse power.At the same time, these tools were not intended to change the civilization which had brought them into existence, and they were not intended to attack. Thus the tools did not stop people from believing in their versions of god, politics, and methods of education or their methods of social organization. (Kaplan, 34) Some cultures and religions believe that television is intruding into their religion and the use of television is banned by some sections of believers in Islam in some parts of the world. In the world of today, children and adults see the same movies thanks to television and highlighted by Postman.They all get into telephone romances get informed about the same pop music and the same computer games. These come through both the television and the computer. This results in the adults never developing up and becoming more childish as time goes on. The children become more mature as they are exposed to all matters of adulthood, or at to the lowest degree se em so. This adulthood is only superficial and not emotional, as the amount of information to be passed on to the child should be passed on in a controlled manner by the concerned adult, as otherwise, the concept of being a child will end.This gradually stops the clear line of demarcation in the midst of adults and children, and the sense of independence and responsibility also becomes unclear. This is highlighted by Postman who describes the present day children as living between illusion and realty. This has also made the adults loose most of their authority, and it is a world without borders. (Children of the Information Age A Reversal of Roles) In truth these makes them totally dependent for all the time, and never grow up into adults.Yet the children of the present day differ a lot from the children of earlier years and they consist of a larger section of the people who come to the cabbage regularly. This is quite understandable as the net is a part of their life which has nev er been the case with their parents. In studies it has been seen that as much as 73% of the American population between the ages of 12-17 use the Internet regularly and the study was in June 2001. These children also certainly have a care in the world for the world that they live in.One of their main contributions is through the creation of web internet sites for helping others. Jason Fernandez from Mumbai had built a site which supported children with learning disabilities along with their parents and teachers. This is a site for common good. The new facility of Internet has made it possible for everybody to publish his or her work. This is irrespective of age, gender, or education. The control is not with groups of people that existed in earlier generations where the work could only go out in the printed format.This change will also bring in other changes in the methods of learning, working and social structure. (Children of the Information Age A Reversal of Roles) Postman had be en concerned that the importance of all items was being reduced by television be it politics, religion, news, athletic education or commerce. This was how we were amusing ourselves to death. It also showed that image was viewed as more important than content, and television was the master of images. (Neil Postmans amusing ourselves to Death) If Postman were to now concentrate on the newer developments he would hold open on the Internet.To be negative, the Internet contains a lot of false information, and this would hurt the beliefs of a normal human being. But this is also something that we learn while growing up into adults from childhood, and is not necessarily negative. (Final Project Paper Amusing Ourselves to Death by Neil Postman) To conclude, one can thus say that while television makes the audition less responsible and childish, the Internet makes the audience more apparently mature. It is up to the audience to carry the work further, and not live for their own life, aban doning the responsibility of the children that they created.

Essay Composition

Writing an essay requires an orderly and careful process, however, the pre-writing process is as important as the writing process. This paper will outline the process that has been used in writing the essay on raising the minimum efficacious driving historic period. In the pre-writing process, I had a list of topics that I had interest in and narrowed down my choices of topics. (The chosen flow of topics has been highlighted).Once the topic on minimum driving jump on was taken, a preliminary topic sentence was created. The topic sentence is The regulation of the minimum driving age should be changed. Following this topic, the following questions have been explicate? What are the issues on the latest minimum driving age What are the relationships between the minimum driving age and motor-vehicular accidents Would changing the minimum driving age increase road safety?I took statistics, books and periodicals to increase knowledge on the topic and be able to answer the questions that have been presented above. I took into consideration certain(a) criteria that would help me choose the best sources possible. The criteria that were used were the following? Reliability of the author- Knowledge on the topic (educational background, etc.)? Recency of the source (date of publication)For exampleThose common factors emerged when USA at present examined all the deadly crashes involving 16-to-19-year-old drivers in 2003. About 3,500 jejuneagers died in teen-driven vehicles in the USA that year a death toll that tops that of any disease or injury for teens. The South proved to be the deadliest region.1After reading and rereading my sources, the specific topic that came was about raising the minimum driving age. This topic was chosen since this is an majuscule issue in the state of Massachusetts. Using the sources that I have gathered, I took down the pros and cons of raising the minimum driving age. I wrote the arguments and counter arguments in tabular form so as to look at which arguments were strong.Pros Lessen driving accidents, youngrs brain can fully developCons Might increase illegal driversMy decision on a stand was based on these arguments as well as the reliability of the given sources. The final thesis statement now stands The minimum legal driving age should be raised. After which an outline was created in order to serve as a guide for writing the paper. From the sources taken in the preliminary part of the research process as well as personal experiences, my position was determined The legal age for driving should be raised from its current age to a higher age level. The reason for choosing such was based on facts and statistics. The facts were based on medical research, as well as experiences in the field of psychology.BibliographyCrossman, DR. Sixteen is too young to drive taking control when your teens behind- the-wheel. Scotia, NY Footnote Pub. 2002.Landsberger, J. Writing Position Papers. The Study Guides and Strategies (02 June, 2006). 20 February 2007. O Donnell,J. Deadly teen auto crashes show a pattern. USA TODAY, (1 March 2005).McAleese, D. Rethink of legal driving age urged by church moderator. Financial Times Ltd. (09 October, 2006). 20 Feb., 2006. http//solutions.cengage.com/gale/apps/,M. Teenage Roadhogs. New York Alpha Reference. 1997.Schnell, D. Characteristics of Adolescence. Minneapolis Minn.,Burgess Pub.Co.1946.

The American Food

American cuisine is an American nourishment style that traces its roots back to the colonial times when Native Americans used disparate styles to ready a variety of feeds with different ingredients. As colonization took place, it saw the introduction of new types of aliment that were unkn avow prior to this epoch. As the immigration of people from different parts of the world in the 19th and 20th centuries intensified, the same happened to the diversity in cooking styles.This essay is going to limit its focus to American food and will give an analysis of what American food entails. The Native American delicacy was made of different types of food and they included typeset foods which can be categorized as root vegetables like arrowhead, bitterroot, prairie, sweet potato and white potatoes. The other category is green vegetables like salmon berry shoots, fiddlehead fern, timberland sorrel, wild nasturtium and coltsfoot. Their fruits according to Sack (2001) included strawberries , pitaya, hawthome fruits and elderberries and American persimmons.The natives besides used seeds as food for example pine nuts, dropseed, spurge, tumbleweed, sunflower and pigweed. Apart from plant food, they also used animal foods especially game meat of animals such(prenominal) as deer, bighorn sheep, bear, bison, goat and elk. Small game meat came from animals like raccoon, rabbit, woods rat, ground hog, honey badger and porcupine and is something that is still common to the natives. They also hunted birds such as pigeon, osprey and turkey besides keeping birds such as geese, swan and ducks (American Native Food.2009). When colonialists arrived in the Americas, they found that the food that was consumed there was different from what they were used to and thus they had to introduce what they were used to back in England. They also kept animals for fur and meat and with time they had a cuisine similar to that of their motherland. Apart from introducing their own foods, they also adopted some of the natives food and would use their own cooking styles unlike those of the locals (American Native Food.2009). Colonial foods varied across regions and they greatly transformed the diet of the locals for example hunting game meat was no drawn-out practiced and they tried to discourage it. Today just like it was the case in the past, people living near the sea consumes sea foods such as crustaceans, lobsters and various kinds of fish. Today, there happens to be a change of diet as the American diet has been changed by the fast food industries.Schlosser (2001), some Americans have forget about their indigenous foods and have turned to fast foods something that is detrimental to their health. Many of them argon flocking in fast food hotels and restaurants that are selling foods such as cheese, hamburger, pizza and fries. These foods have been cited as the main cause of obesity in America and have caused many to be overweight. Today, if one goes to a hotel to look f or food one finds that the menu is limited in the kinds of foods that are sold unlike in the past where traditional foods made the menu.Though this food has led to the change of diet, it has created many job opportunities as many are employed in those hotels that are allover the world and has led the Americanization of food due to globalization something that threatens the survival of food cultures of those nations (Schlosser, 2001). In short, it could be said that American foods are diverse and depends on the regions they are consumed in. In the past, the Native Americans before colonialists had a wide range of foods that was proceed health-wise unlike the lately introduced fast foods.These foods were prepared and cooked in various ways but colonialist introduced theirs when they came as they consumed different kind of food from what was consumed locally and some of them are still in use to date. References American Native Food. 2009. American Native Food. Accessed from http//www. tahtonka. com/food. html Schlosser, E, 2001. Fast Food Nation The Dark Side of the All-American Meal. Houghton Mifflin Company. Sack, Daniel. 2001. Whitebread Protestants food and righteousness in American culture. Palgrave Macmillan.

Prayer should be allowed in Public Schools Essay

The jazz regarding the constitutionality of mandatory school requester in schools in hinged on the separation between the church service and the distinguish that has been decreed by the constitution. On one and only(a) side, there are those who argue that appealingness in humankind school classrooms should be declared unconstitutional because it involves excessive entanglement, which is prohibited under the dogma of separation of church and state (Clark 35). The other view is based more on the argument that much(prenominal) act is tolerable because even the Pledge of allegiance contains the phrase under God.(Clark 35) It is humbly submitted in this position paper, however, that the more counteract view remains to be that prayer in classrooms should be tolerated as long as it is not mandatory. In arriving at a better understanding of this progeny, it is first important to define the constitutional issue at hand. The phrase, separation of church building and State, is actu ally from a letter that was written by one of the founding fathers, Thomas Jefferson, to a group that called themselves the Danbury Baptists (Busher 13).In the letter, Thomas Jefferson wrote that, I contemplate with sovereign value that act of the whole American plenty which declared that their legislature should make no law respecting an boldness of religion, or prohibiting the free exercise thereof, thus building a wall of separation between Church and State. This was of course in reference to the First Amendment of the United States Constitution (Whitsitt 186). The basic precept of this doctrine is founded on a firm belief that religion and state should be separate.It covers a very wide spectrum, as mentioned in the previous sections of this discussion, ranging from the secularization or elimination of the church to theocracy wherein the state works in in tandem with a religion in order to govern over the acts of people (Bradley 199) The problem is that while the church and state do maintain that there is indeed a necessity to abide by the doctrine of the separation of church and state there is no clear way of delineating the boundaries between the spheres of these two institutions (Bradley 199). in that respect are still certain acts that require entanglement between the church and the state because of the duty of the organisation to cater to the welfare of its people who invariably belong to some form of religion, in most cases. one of these instances is when prayer is allowed in exoteric school classrooms. To argue that prayer is unconstitutional would be to deny the people the right to their rich American history. The first settlers were Pilgrims and even the first thanksgiving meal, though not seemingly a prayer by conventional means, was actually an act of thanking the almighty God for all the blessings (Bradley 199).If prayer is to be considered as a religious affirmation that is offensive to the constitution then other forms much(prenomina l) as the pledge of allegiance and the In God We Trust declaration on the dollar standard must also be struck vote down (Bradley 199). It cannot therefore be argued prayer in public school classrooms is a clear infraction of the establishment clause when even the humble dollar meter has the sign in God we trust written on it. If it is to be argued that prayer is a violation of the establishment clause then so must the dollar bill be struck down as a violation (Bradley 199). Yet time and again the almighty dollar has prevailed.The reason for this is because such a declaration is not an endorsement of a single religion, which is exactly what the establishment clause prohibits, alone rather it is a declaration by the American people of their belief in a superior(p) being. This argument is not limited to a single God but to all Gods of whatever beliefs. The beauty of the American democracy is that it empowers instead of stifles. It encourages instead of denies. To argue that pray er should not be allowed is unpatriotic, it is un-American. A prayer is a sign of thanks for everything that has been given to everyone.A single word or phrase separated and taken out of context does much to remove the original intent from it. Reciting a prayer in public school classrooms does not further the cause of any single religion. Instead, it serves to show the rest of the terra firma the pride that Americans have for their great nation. It shows unity. It shows strength. It shows the American way.ReferencesClark, James R. (1965). Messages of the First Presidency. Brigham Young University, Department of Educational leaders & Foundations. Retrieved on 2007-1-30. Fighting the Establishment (Clause).Bradley, Jennifer, The American Prospect, September 1, 1996. accessible at http//www. prospect. org/print/V7/28/bradley-j. hypertext markup language Religion in the Public Schools A Joint Statement of Current Law. The American Civil Liberties Union, 1996. Available at http//aclu. org/issues/religion/relig7. html West Encyclopedia of American Law. West Group, 1998. Busher, Leonard (1614). Religious Peace or, a Plea for Liberty of Conscience. Whitsitt, Dr. William (1896). A Question in Baptist History Whether the Anabaptists in England Practiced Immersion earlier the Year 1641?. C. T. Dearing, pp. 69-70.

The Renaissance as a Distinct Period of Time

The Renaissance as a Distinct Period of Time The Middle Ages was a period in history where everyone was faithful to religion as well as others. Also, in the Middle Ages, muckle were encouraged to always try their best they were encouraged to fight for the highest achievement possible and to never unfold up. The Renaissance, however, was more focused on becoming matured and finding a way to be lucky at everything one does. During this era, people fought to become any-sided men, also known as renaissance men.This means they ar not only successful in one type of art but in all types of art, as well as math, science, and literature. The Renaissance was a distinct period in time that was dislocated from the Middle Ages and began a mod era. The writers and thinkers of the fifteenth and sixteenth centuries believed that they took part in a completely different era than the Middle Ages. They believed that they were part of a more modern and current era known as the Renaissance. Thes e people considered the Renaissance to be a new beginning of the Middle Ages (Ferguson Doc. 1).Renaissance means reincarnation in french, which means is a whole new period of time. The art and literature of the Renaissance offered a rebirth of hope, and interest in life and how it was represented. During the Renaissance, religion was seen through a new perspective, the renaissance men reap up the scientific answers that were against the church heresies. Kepler, an astronomer, used observation and mathematics to prove his thesis. He did not accept what he was told by the church or the ancients. Instead, he proved his theories (Document 7). People were expanding their horizons, art and science was in wide splendor.The philosophy of humanism also came around. The middle ages areknown for being limited in their artistic ideas because humans werent sibyllic to practice many hobbies of the flesh. The renaissance men wanted to be unique, to stand out, to be different and make an impr ession on others. Da Vinci, a complex man of the renaissance was interested in trope and the realistic portrayal of the human body. He was the ideal man of the renaissance due to his many talents and interests (document 6). During the renaissance, protestantism came about and their churches were much more simplistic.Although catholic and orthodox churches were still stereotypically adorned heavily. The renaissance men were interested and concern with things of this world, unlike believers, and leaders of the church, who were concerned about heaven. Burchhardt identified a difference between the medieval man, who was controlled by faith throughout his life, and the renaissance man, who fought for the highest individual development (Document 2). The beginning of the Renaissance in the mid-fourteenth century was attach by a turn from medieval life and values dominated by the Church toward the philosophical principles of humanism.The Renaissance was a distinct period in time that was separated from the Middle Ages and began a new era. It was during this time that literacy started to become more widespread and that art really started to take form. Paintings became more realistic, and elements created by the Greeks and the Romans were brought bet on into paintings society began to organize itself in a similar way to how it works today. Knowledge and writings that were joint to the Greeks and Romans that had lost their importance to the Europeans during the Middle Ages were restored in the Renaissance.

A Case study into Counselling and Mentoring

Guidance is the procedure utilizing to adverting concourse to work on start their jobs and have it off their feelings. It s a face to confront confidential session between counselor and the client. Counselling helps promoting a alteration in globe presentation. it is about assisting and back uping a undivided to happen an apprehension and replies when he s working for an governance. Counselling is a friendly, helpful and positive progress to mortalal assumement. There is cardinal attacksDirect Counselling-Counsellor Give all the waies and replies to work out their jobsEg Health visitants are qualified nurses with specialist forwardness who work in the comm building blocky. They help people with a mental unwellness to go on to populate in their stick. Health visitants can instigate you stay healthy by speaking to you about nourishment and exercisingbe person to speak tooffer practical advice about nutrient, hygiene and daily carriage2. Indirect Counselling- Counselee is capable to drive his or her jobs andPromote the other party to discourse their jobs.Eg Couple councelling -address their jobs originating adault alliance between them and promote them to disscuss and decide.COUNCELINGMENTORINGOffering advice and assisting staff ripeningProvides an of import foundation of way in adjoin activities action of assisting people to acknowledge their feeling about jobs answering people to get the better of their jobs and develop their state-supported presentationAssist people to place what cause of their long cut down jobs much(prenominal) significance establishMown(prenominal) end or thought is helps people to understand themselves clear and betterReding resists the person with their concerning disquietude and demands in a safe and swearing relationship.Wider focal point and better powerassisting to calculate an person s thought and values in a positive mannerLooking on profession and face-to-face developmentThis is an relationship between two individualsChallenges, support apprehension and skipper development.Mentor is much qualified, knowing and much experient than menteeHelp new employees get used to to the working environment.Mentoring helps to alter the civilization in an presidencyMentee can better his/her re noesisMentoringOne Person is assisting other individual to develop his call in moving in more(prenominal) efficaciously and advancement. The individual who called wise man is more experient and knowing than mentee.Eg In any organisation Seniors giving preparation for juniors until they manage themselves.A drive teacher teaching to new scholar to go a trustworthy driver.Measuring Counselling and Mentoring.When we measuring mentoring single individual assisting another individual to develop his performances and ideas in that procedure the individual who guardianship helps he leave behind be manage to sort-out the jobs on his ain thoughts and implement it and anyhow he will be able to develop his come acrossments without taking any facilitate from anybody and perform in the existent environmentB. ( B ) Identify personal and professional accomplishments required to execute into your administrationsAnd your ain ends and research methods to better them.SkillYOUR GoalsORGANIZATION SKILLS own(prenominal)Listening accomplishmentsPull offing people skillCommunication accomplishmentsTechnical accomplishments needCognition skill accomplishments conviction managingStress elbow room accomplishmentsTechnology countersink staffTime managingPeoplesCorrect merchandisesRelationship at workYOUR GoalsORGANIZATION SKILLSProfessionalIT KnowledgeLeader shipCoachingMultitaskingUse Microsoft PowerPoint to give clear professional cognition to co-workersNew engineer personalised SkillsPersonal accomplishments are the accomplishments retentiveness to decide the jobs in feel any situation respectable cover with the challenges conquestfully in a positive mode. The chief identified personal accomplishments are as followsTime ManagementMany troughs find themselves increasing their twenty-four hours to twenty-four hours work like a mountain, normally go on much clothe to complete only when they unable to complete on snipping because they non storm off to command the magazine which they passing inside their on the job hours. That s why clip cathexis is really of import as a personal accomplishment. The cardinal point on clip direction is effectual and efficient usage of one s clip to enable incumbent undertakings to be completed within their timeframes in a structured and prioritised modeStress direction accomplishments humanity s reaction emphasis is seen more they on work than the other state of affairs. In novel state of affairs anyone feeling threatened or under force per unit area will picture the same symptoms. Those are enlarged blood force per unit area, increased bosom refresh and watchfulnessTo cut down the emphasis best method is clip pull offing, devising exercisings, call for express myself, self-rewarding and relaxing.Problem resolution accomplishmentAny administration or any male monarch butterfly of occupation of all time be free from jobs if we able to make thatit s an good deterrent example for personal skill.the stairss for job resolutionReduce the job in to manageable pieces and cover one at a clip.Without blowing clip for scaling the job attempt to decide itWithout look intoing back and past rely what to make in frontTalk to trusted college for certain chopines and place their reactionLearning accomplishmentsLearning is something we do for ourselves. bothtime we can take on and it helps to better our cognition twenty-four hours by twenty-four hours every bit good as it s an good accomplishment to better personal and organisational ends.Professional accomplishmentsProfessional accomplishments are of import for every person, whether employed or non. It is critical for every concern and professional organisation to increase the cognition and accomplishments of their employees. They should attempt to increase the quality of public presentation, to stock warrant an betterment on the personal and professional accomplishments.1.IT KnowledgeIT cognition is an professional accomplishment to better organisation end every bit good as personal end. Besides its an benefit to do all the work needs to be done easier and faster.E.g. when making a presentation easy and professional to utilize Microsoft power point and do the slides and present it.2. Multitasking accomplishmentMultitasking add up ability to make more than one work at same clip. It s an good accomplishment to rush up work and salvage the clip and cut down the emphasis in work. It helps to increase organisation productiveness.3. LeadershipLeadership accomplishment is a good illustration for professional accomplishment. It helps to take everybody and demo them right manner and the methods and it helps to better organisation ends.( C ) .W hat is Time ManagementTime managing is art of set uping, forming programming and budgeting one s clip for the intent of bring forthing more effectual work and productiveness. Time direction is more of import for everybody.Many troughs find themselves increasing their twenty-four hours to twenty-four hours work like a mountain, normally elapse much clip to complete but they unable to complete on clip because they non pull off to command the clip which they passing within their on the job hours. That s why clip direction is really of import as a personal accomplishment. The cardinal point on clip direction is effectual and efficient usage of one s clip to enable necessary undertakings to be completed within their timeframes in a structured and prioritised mode.BenefitsMore ProductivenessLess emphasis achieve ends on clipTime direction helps to increase the productiveness in a organisation. It save staff turnover and increase the end product.Time direction helps to cut down stress ho rizontal surface for eg.if theatre director holding more work to complete within a clip frame and if he mange the clip decently he can cut down his emphasis level.it helps to bask the work and increase the organisation productiveness every bit good.Time direction helps to accomplish ends on clip, any director can pull off his clip for finish his work force within the clip frame he will accomplish his personal ends on clip.Eg acquiring honoring for his work like salary increases and publicities.( D ) .Value of Professional DevelopmentProfessional development is one of the foundations of our working lives. It s a procedure which keeps us interested in our work, gives us the thrust to come on our callings, supports industry competitory and in the close makes us employable throughout our lives.Value of CPDIndividualDevelop practical tactics to unlock and clear the single potencyWiden personal webs and chancesBe able to find preferable method of studying and development in front maxi mal benefit in the hereafter by doing smarter professional development picks. chance to whole step up and alter the function in the organisation.Continuingly update the cognition and accomplishmentsOrganizationWidening SkillsMore chances for the organisation to widen their concernExpand the concern and increase the productivenessGive staff the potential to spread out or alter their functionGive staff the accomplishments to work with new engineeringOrganizations are up to day of the month and competitoryMinimise the hazard of professional mistakesMake the work force and concern procedures more efficientEg In Tesco Pharmacy- because of the combination of their modern dispensaries and extremely trained support staff, will hold more clip to pass with clients giving one-to-one advice on medical specialties and animateness style.They be an indispensable portion of the memory squad and when anybody articulation with Tesco as a Pharmacy Manager, so he will besides work closely with the d irection squad and will take post of developing others, training and developing staff and be given ample chance to work on their ain Continuing Professional Development ( CPD ) .Tesco is a big retail merchant but they guarantee their druggists are given the environment to be professional. It s these high criterions their clients have come to anticipate and Tesco holding confident that whatever thier aspirations and demands, and have the chances and support to assist them do the most of directors calling.( hypertext transfer protocol //www.tescopharmacy-jobs.com/career-development/index.htm )Undertaking 2Carry out a personal accomplishments audit which identifies preferred learning manners and thatFocuss on the accomplishments required for effectual direction and leading. YourAnswer must explicate phases of personal accomplishments audit every bit good as preferred encyclopedismManners.Explain and measure the methods to supervise the effectivity of your ain skillManner?What is Sk ills audit?A skill audit provides a appropriate manner of meeting knowledge about the available abilities of people for a specified undertakingA personal accomplishments auditPersonal accomplishment audit is back uping to place strengths, failing, chances and dainties which will turn to to place certain spreads and the manner fulfil those spreads by taking necessary actions.Learning styles-Learning manners are the unalike methods or ways of acquisition.There are three types of acquisition mannersOcular LearnersAuditory Learners kinesthetic LearnersOcular LearnersThese types of scholars learn through seeing. They needs to watch organic structure linguistic communication and the nervus facialis visual aspect to understand.Auditory LearnersThese types of scholars learn through hearing.Kinesthetic LearnersThese types of scholars learn through moving, making touching.Dr ray of light Honey and Alan Mumford ( 1986 ) developed a acquisition manners questionnaire, based on Kolb to valua te how people learn, to place their learning strengths, to promote persons to develop their learning possible and study on how they can better their acquisition manner. They clarified the four chief gaining manners asThere are four different acquisition mannersMilitantReflectorsTheoristPragmatistMilitantDOINGReflectorREVIEWINGPragmatistPLANINGTheoristCONCLUDINGMilitantsLearn fromNew takes and challenges which to larnCompetitive teamwork and job resolutionReflectorsLearn fromEncourage to watch or believeThink ahead moving and adjust before get downingHave clip to reexamine their acquisitionHelp to interchange positions with other peopleWithout dangerCan make a determination without force per unit area and tight deadlinesTheoristLearn from theory, theoretical account or constructThink jobs in a logical measure by measurePragmatistsLearn from existent life jobsShown techniques for making things with graspable practical advantagesHarmonizing to Honey Mumford Learning styles strong e ffectual acquisition manners are theorist and pragmatist. By rehearsing activities develops their abilities in this acquisition manner, Pragmatist develops the accomplishments by rehearsing like militant. Theorist is identified as low. So by rehearsing the activities theorist can increase their learning ability, Reflector is identified as really low. So reflectors should set more activities to better their acquisition.How can supervise Effectiveness of my ain acquisition mannerHarmonizing to honey and Mumford method I am an Militant scholarI would wish to larn from new experiences and the challenges which I can confront besides when I am working as a squad ( team work ) I am larning new things personally.Methods to supervise the public presentation of Activist mannerI can supervise my MBA public presentation on Activist manner byLearning from new experience analyzing different faculties and confronting challenges in group plants.Self appraisalsPersonal accomplishments audit is an o f import measure when you are be aftering a calling alteration.Scale 1-something you are really weakScale5-something you are really goodSkill/ability12345Bing originativeEYLeading a squadEYUsing theoryEYSolving jobsEYactuatingEYUsing above chart I can mensurate my strength and failings in my accomplishments besides can utilize a personal SWOT analysis for step it.Personal SWOT analysisStrengthsgood at working in a squadwork outing jobsgood at communicating with peoplegood authorship accomplishmentsAbility to taking hazardFailingsNot much presentation experiencedo nt wish making presentationsNot finish twenty-four hours to twenty-four hours surveiesOpportunitiesComplete MBA within 1 classWorking experience in nutrient retail industryMenacesaltering regulations in collegehard to happen Job in suited field-Strengths and failings are normally things internal to me-personal accomplishments-Opportunities and menaces are normally foreign factors might impact to personal lifeUndertaking 3 PERSONAL DEVELOPMENT PlanWhat is personal development program?It s a personal program or specific measuring to recognize the demand to better in peculiar countries in our personal lifeWhere I am now?At present following station alumnus sheepskin in concern surveies at Edexcel through London school of direction and scientific discipline which is taking to whelm of Business disposal programme in Glyndwr University.At present I am working as a Duty director at Co-operative group.Co-op is a 1 of the largest retail company in UK every bit good as biggest husbandmans.Education backgroundI have completed Diploma information engineering at NIBM Sri Lanka.I have completed Advance professional sheepskin in concern surveies ( Level 5 ) at south bank collegeI have completed sheepskin in computing machine surveies at south bank collegeFuture PlansI desire to making fix in HR direction after my Master in businessBe a shop director in Co-op every bit shortly as finish my Master in businessBy 20 14 be a HR director any bank in UK. menstruum aims and endsMy current aim is to finish my MBA programme which is traveling to be finish by grand 2011. slowdown go on my current occupation as a responsibility director value to my bearer.Personal accomplishmentsWorking as a leader with any figure of squad and achieve ends. Having much cognition about IT which is supported to my bearer. Solving the jobs in good modeI am a multitasking individual who can make so many occupations at a clip. And besides I am holding good clip direction accomplishment in my life it helps to cut down my emphasis degree when I am working and increase the productiveness personally and to my organisation every bit good.I would wish to listen people and take their thoughts and better my cognition.My personal SMART analysis programThis will assist me to make my ends on clip.Specific all my ends are good defined. To finish my MBA I do my surveies on a regular basis.To my bearer development for managerial degree , I improve my leading accomplishments by making specific preparation and on my work topographic point every bit good.Measurable- I spend about 5 hours per hebdomad for my surveies and working 20 hours per hebdomadEvery hebdomad I am look intoing what I have did for my occupation and keep a dairy how much I spend per hebdomad for my disbursals.Attainable I spent excessively much clip to watch films per hebdomad but I cut down for 2 hours per hebdomadRelevant I am loosen uping more clip after finish my workAcademic I am seek to complete my Surveies within the timeframe which was given by the college and accomplish my endsTime bound Needs to be control clip direction and certain clip period for each end.Scheme for personal developing a programPESTLE analysis concentrating on institutional function gives me better understand about my direction work.My personal grind analysisStrengthPersonal accomplishmentsTeamworkMultitaskingIt knowledgeLeadershipProblem work outingFailingsCommunic ation accomplishmentsListeningTime directionOpportunities planningLearn professional accomplishmentsMenaces giving medication regulations and ordinancesWhen I need to plan a personal development program foremost I need to put nonsubjective for following inquiries1.What do I need to larn?2.What should I make to accomplish this?3.What resources or support will I necessitate?4.What will my success standards be?5.What will be my mark day of the months for completionWhat do I need to larn?I need to finish my MBA and need to larn how to make presentations properlyWhat should I make to accomplish this?Giving my full strength for surveies and complete the class works on clip and complete my MBA on clip.What resources or support will I necessitate?Training for composing accomplishments, better communicating accomplishments every bit good as more books for read as resources.What will my success standards be?Time direction and squad workWhat will be my mark day of the months for completion?I h ope to complete my surveies ( MBA ) by 2012 and be a shop director every bit shortly as possibleIn the terminal by 2015 be a HR director.MY PERSONAL DEVELOPMENT PlanWhat I am ITrying to accomplishWhat internalFailing isStanding in themannerWhat externalMenace is worrying meWho/whereCan I travel to assistWhen am IAsk for aidHow willI reviewadvancementGet promoted from current JobNeed to finish my surveiesGovernmentregulationsSpeak to myOps troughAnybody who willing to assistDiscuss my advancement with my director every month fashion up my instruction makingsEqually much as I canFiscal jobscompetitionUniversityOr collegeMy married womanDiscuss my advancement with my talksevery monthBe a HR directorExperienceCredit crunchIn UKAnybody who can rede meMy former directorMy ego

Kellogg’s Risk Assessment Essay

Many inventions ar discovered by accident and that is the case of Kelloggs. In 1898, W.K Kellogg and his brother Dr. John Harvey Kellogg attempted at making granola and failed but their failure led to flaked corn which accordingly became Kelloggs Corn Flakes. Kelloggs Company engages in the manufacture and marketing of ready-to-eat cereal and convenience viandss. The fraternitys success is due to the continuous improvement in the product line to adapt to changes in consumers taste.The gilds purpose is to do more than simply offer products beneficial to the consumers. The family is eternally seeking ideas to improve the customers experience of consuming the product through the packaging, graphics, and labels. Kelloggs resource is to enrich and offer products that are more environmentally friendly and satisfy the world through foods that matter. Kelloggs activities in the United States are subject to regulations. Some of the government agencies that regulate Kelloggs include th e feed and Drug Administ dimensionn, Federal Trade Commission and the Departments of Agriculture, Commerce and Labor. The companys facilities are subject to confused U.S. and foreign, federal, state, and local laws and regulations regarding the release of material into the environment and the protection of the environment in other ways.Kelloggs has an uphill Issues Team that helps keep their Executive Leadership Team up-to-date of evolving health, nutrition and food safety produces that could potentially repair the consumers and business. In addition, the Crisis Incident Management Team evaluates and manages incidents that mass stick out a high impact on the business such as natural disasters, product recalls and health epidemics. Kelloggs has a loving Responsibility and Public Policy Committee whose duty is to oversee all aspects of their corporeal responsibility approach. The study Committee is composed of four non-management Directors and they meet with management, inte rnal auditors, and the independent registered public accounting firm to revaluation accounting, internal control, auditing and financial reporting matters.To help prevent fraud and other unethical practices, the board and aged(a) management set the tone at the top. It is important for the company to have a corporate culture that promotes ethical conduct. Kelloggs has an Office of Ethics and Business Conduct that clarifies company policy or reporting issues related to ethics and business conduct. The Ethics Office raises online training and basic information on legal and regulatory requirements, policies and standards of the Global Code of Ethics.Each year the employees are given a questionnaire that asks both(prenominal)what information of relationships or activities that may lead to a conflict of interest and about any cognise violation of policies or practices. The ethics office support the internal controls that are put into place to moderate employees obey the personal an d professional standards. The internal audit program evaluates the appropriateness and effectiveness of these internal controls. In order to have a better understanding of the companys financials, the ratios give an insight as to how the company is doing compared to the industry.The current ratio set up give a sense of the efficiency of a companys operating cycle or its ability to turn its product into cash. Kelloggs current ratio of .7 compared to the industry ratio of 1.2 suggests that the company would be unable to pay off its obligations if they came due at that point. Companies that have trouble getting paid on their receivables or have long memorandum turnover can run into liquidity problems because they are unable to alleviate their obligations. When comparing Kelloggs return on assets ratio of 8 to the industrys ratio of 10.8, we see that Kelloggs is not being too effective in converting money it has to invest into net income.Management needs to make clever choices in all ocating its resources so that they can make a large profit with little investment. As for the companys inventory turnover of 6.8 compared to the industry average of 2.9, the ratio shows that Kelloggs has greater sales efficiency and a inflict risk of loss through un-saleable tenor. Kellogg faces a potential risk with their long-term debt. Kelloggs long-term debt to rectitude ratio of 2.49 compared to the industrys average of .68 indicates that the company has been aggressive in financing its growth with debt.This can result in unstable earnings as a result of the additional interest set down if the company cannot maintain lower interest rates on their long-term debt. The long-term debt from 2010 went from 4,908 jillion to 5,037 million in 2011. On February 15, 2012 Kelloggs entered into an agreement to acquire Pringles, owned by Procter & Gambles, for $2.695 billion. The purchase comes with some risks for Kelloggs percentholders since the transaction is intended to be funded b y international cash and issuance of about $2 billion of short and long-term debt. The companys strategy to pay down the debt requires limiting share repurchases to employee option exercises for the next two years.To ensure that the employees provide long-term performance, the company uses simple eye-based compensation, including stock options, restricted stock and executive performance shares. When comparing the operating profit from 2010 of $1,990 million to 2011 operating profit of $1,976 million, there is a decline which was negatively impacted by the supply chain investments and reestablishment of the incentive compensation program as a result of the companys strong pay-for-performance orientation. The table below shows the $6.4 million increase in key executive compensation from 2010 to 2011. The increase is mainly due to salary increase and restricted stock award and securities options increase. The management compensation plan that is tied to profit results may cause manage ment to provide erroneous numbers.It seems today everyone is going green and therefore consumers are paying close attention to how their food is made and where it is sourced. With that in mind, Kelloggs has begun to use only sustainably grown palm oil in Europe. The company has invested in Green Pal sustainable palm oil certificates to encourage the expansion of more responsible palm oil farms. Kelloggs faces a challenge in addressing the growing concern against destructive agrarian practices that has alarmed many companies into ensuring their ingredients are environmentally friendly.Kelloggs faces growing urgency as more consumers startle away from products containing palm oil if they cannot verify the source. Kelloggs has to keep up with the green mentality and do what it takes to educate their consumers about their environmentally friendly products. In conclusion, Kelloggs appears to be an acceptable client. There are several areas of the company that require attention for exam ple the long-term debt and the acquisition of Pringles. Also, going green is an issue that can be challenging to the company since they have to address the concern against destructive agricultural practices. Overall, I look forward to working with Kellogg Company and being of assistance.WORKS CITEDKaye, Leon. Kelloggs Commits to Sustainable Agriculture and urine Stewardship. 24 April 2012. 18 Jan. 2013. http//www.triplepundit.com/2012/04/kelloggs-sustainable- agriculture-water-stewardship-2011-corporate-responsibility-report/. Kellogg Company DailyFinance. 17 Jan. 2013.Kellogg Company. Morningstar. 18 Jan. 2013. Kelloggs. 2012. 18 Jan. 2013

Scholastic’s Marketing Strategy

Evolving a successful marketing strategy depends on an telling lieu analysis, which use ups identifying the customer needs, changes in the operating environment, new opportunities, and the capability of the connection to meet these changes. Scholastic peck is ace of the leading publishers catering to the childrens segment. With decades of experience in childrens publishing and links with most trains libraries across the nation the company has a great outreach to the student segment compared to other competing publishers.However, some changes in the external factors have clearly affected the companys business in a negative way. First and foremost of them is the governments cutting short of school budget allocation, which implied that libraries could no longer afford to spend funds for buying new disks. This was a forceful blow for Scholastic as the company depended on its extensive tie-ups with school libraries for its regular business. Next, is the surge of the competitors such as Simon and Schuster and Houghton Mifflin who are capitalizing on Scholastics inept handling of the changing market situation.These competitors, by their more effective marketing strategies have already started to increase their share in the market, which was previously largely dominated by Scholastic. Scholastic has failed to forge relationships with teachers and management in reaching out to the students. This lack of appreciation of the value of becoming human relations is another big hurdle in its business interests, especially when the market seems to be lagging. To be successful under these changing circumstances Scholastic has to revamp their marketing strategy.Focus should be placed on increasing the literacy interests of the younger generation. Under the strange circumstances that the government is crying around improving the literacy skills of students while at the same time cutting the keep for the schools, Scholastic could put to level-headed use its extensiv e connections with schools by actively participating and organizing book fairs and book clubs. An important fact is that book fairs promote book sales and stimulates reading in children, which in turn implies more books sales.Scholastic should patronage more book clubs, which would help kindle the reading habits of the school going children. Thus by co-ordinating and working(a) actively with school management Scholastic could promote the reading interests among children which seems to be threatened by the funding cuts by the government. Given that more than 100,000 school book fairs are organized every year around the country, it is plainly obvious that Scholastic should actively participate with the schools in organizing and conducting these book fairs and book clubs.These programs, though, may involve expenditure on the part of the company, constitute a good strategy which promises a lot in the long-term. Thus, by organizing these book fairs and book clubs with minimum or even a s a non-profit initiative, Scholastic corporation could actively contribute to promoting literacy interests of children upon which rests the success of its future business.

Lenovos Brand Strategies Case Study Example | Topics and Well Written Essays - 1500 words

Lenovos Brand Strategies - lawsuit Study ExampleMr. Yang Yuanqing, The acting CEO of Lenovo Group reported to Xinhua raws agency in April 2009 that the new-fashioned cost cutting operations tagged to an aggressive taging and marketing dodge, unleashed by the accompany atomic number 18 expected to lead to an additional income of $ 300 million (Chao 2009). This will non only bring the company back on the profitability track, save will also strengthen its position as a brand in China and the other emerging markets. There is no denying the fact that Lenovo is definitely not immune to the ongoing meltdown that has hit China as healthy. Thus, the branding strategy and marketing communication theory of this firm certainly deserve the attention of interested individuals and concerns.The astounding fact is that in the Chinese PC market, Lenovo commands the most commendable brand awareness. In fact, it is amazing to acknowledge that the brand awareness of HP in China stands second to Lenovo (China Business News 2007). As per a passel conducted by the search locomotive Baidu, based on a sample of 43,400 cookies, associated with the data pertaining to PC related searches, nearly 16.38 part of searches were attributed to Lenovo, with HP standing second, commanding a pathetic share of 9.19 percent (China Business News 2007). The same survey also declared Lenovo to be the top ranker in the Chinese notebook market, accruing an impressive share of 16.9 percent of all the searches (China Business News 2007). The given survey concluded beyond doubt that Lenovo commands exceptional brand awareness in the Chinese PC and notebook market, courtesy its innovative branding and marketing strategy. The potent branding strategy of Lenovo dose not happen to be a very recent phenomenon, but a plan that was conceptualized and unleashed by Lenovo at least half a decade ago. In 2005, Lenovo unravelled its new global brand strategy, which was to be first tested and fine-tuned in C hina. This new strategy was rolled on and implemented in the Chinese market by the end of 2005. The spike end of this strategy was to tapdance the Think trademark that Lenovo inherited from IBM to target the elite corporate customers having a detectable predilection for Lenovos high-end products. In contrast, Lenovo chose to retain its original corporate name to attract the marginal corporate customers and individual buyers interested in the companys regular and mainstream products. Hence, this double brand strategy chalked out by Lenovo turned out to be short successful in covering a whole range of customers located in China. Lenovos brand desegregation with IBM materialized into a huge success that certainly bolstered the company brand appeal in China and the related markets. Yet, Lenovo was well aware of the possibility of diluting its brand identification to the much popular IBM brand. Hence, the top management decided to occasion IBM brand name for its PC products for a per iod of five years only. The main objective of this strategy was to eventually give way to a more identifiable and strong Lenovo brand appeal in the Chinese and world markets. Simply speaking, Lenovo intended to use the brand appeal of IBM as a dump