Sociology Essays Tattooing Body Mutilation

Sociology Essays Tattooing Body Mutilation Tattooing Body Mutilation Sociology Cultural Studies Question. Undertake a case study of any contemporary cultural practice or set of practices of your choice, explaining what you consider to be their sociological significance. Tattooing Body mutilation has long been part of non-Christian cultures as a positive mark of identity, while in many modem Body modification practices are so prolific that an exhaustive account of the practices of body magic and marking around the globe is nearly impossible. Body mutilation such as tattooing often functions as part of a healing ritual, protection against forces that may cause injury and admission to a social group. Cultural practices of body mutilation are often functionally akin to prayer as a practice that spiritually elevates an individual. Tattooing is not the hideous custom which it is called. It is not barbarous merely because the printing is skin-deep and unalterable. -Henry David Thoreau. Several major religions exhibit complex attitudes toward self-mutilation and adornment. In the Old Testament, Leviticus 19.28 prohibits followers of Judaism from marking the body: Ye shall not make any cuttings in your flesh for the dead, nor imprint any marks upon you. The â€Å"Holly Koran† forbids marking the body. The Christian Bible associates body markings with sin as shown in the story of Cain, who was marked in punishment for slaying his brother. Still, many people apparently have continued to feel a need for confirmation of their religion by marking their bodies. The Judaic custom of circumcision persists. Coptic, Armenian, Abyssinian, Syrian, and Russian pilgrims returning from the Holy Land frequently acquired souvenir tattoos to commemorate their journey. At the turn of the nineteenth century, it was traditional for Gypsies to tattoo these pilgrims, and the tattoo marks became part of the pilgrims social status. An example of this is the Armenian title for one who has made the pilgrimage which is Mahdesi, which translates as I saw death. Because only religious pilgrims were tattooed, the religious tattoos were also known as Mahdesi. The tattoo is a code indicating a spiritual passage, or at least a religious pilgrimage. Similarly, in Turkey the souvenir tattoos were known by the Turkish word for one who has made the religious pilgrimage, Haji. These religious tattoos became symbols of entry into a higher plane of spiritual existence and exemplify the overlap between Christian beliefs and body magic. First documented by a traveler in 1660, common marks included dots in the shape of a cross at the base of the fingers and crosses on the back of the hand or inside of the wrist. Biblical scenes marked the bearer as a devout Christian, but also served magical purposes. Women chose Annunciation scenes to ensure fertility, and sufferers of illness placed tattoos on ailing parts of the body to promote healing. Although Greek and Latin Christian churches have criticized these practices, they persist, and many Muslim Arabs tattoo in disregard for the Islamic prohibition on marking the body. Even today, many American tattooees have permanent religious icons and emblems as well as personal magical symbols inked upon their bodies. Tattoos are prompted by the primitive desire for an exaggerated exterior and are manifestations of deep psychological motivations. They are the recording of dreams, which simultaneously express an aspect of the self and recreate and mask the body As products of inner yearnings, self-concepts, desires, and magical or spiritual beliefs, designs on the human body formed by inserting pigments under the skin have been crafted by nearly every culture around the world for thousands of years. Definitive evidence of tattooing dates to the Middle Kingdom period of Egypt, approximately 2000 B.C., but many scholars believe that Nubians brought the practice to Egypt much earlier. There was little anthropological attention to tattooing in the early part of the century because of preconceived notions of its insignificance to cultural analysis. Archaeological evidence indicates that the Maya, Toltec, and Aztec cultures performed tattooing and scarification, and that the practice is thousands of years old in Asian cultures. Although tattooing was practiced in pre-Christian Europe, the word tattoo does not appear in English until Captain John Cook imported it after a journey to the Pacific Islands in the eighteenth century. Although no connection has been made between the words tattoo and taboo, it seems highly likely that they are related. While enduring the process of acquiring socially meaningful marks, the tattooee is being formed and shaped into an acceptable member of society. Prior to the completion of the tattoos the person is not only physically vulnerable because of the possibility of contamination during the penetrating process of tattooing but symbolically vulnerable as well. No longer without a tattoo, but without a finished tattoo, the persons body and therefore the self are not yet completed. The person is a luminal entity not yet in society and therefore taboo. Although the origin of tattooing is uncertain, anthropological research confirms that tattooing, as well as other body alterations and mutilations, is significant in the spiritual beliefs of many cultures. Various peoples tattoo or scarify during puberty rituals. In traditional South Pacific Tonga society, only priests could tattoo others and tattoos were symbolic of full tribal status. Eskimo women traditionally tattooed their faces and breasts and believed that acquiring sufficient tattoos guaranteed a happy afterlife. In many African cultures scars indicate social status and desirability as a marriage partner. Scarification patterns often identify the bearer as a member of a specific village. Many of these practices are changing and fading as Western influences enter African cultures. Until the mid-nineteenth century, Cree Indians living on the Great Plains tattooed for luck, for beauty, and to protect their health. Cree men with special powers received tattoos to help them communicate with spirits. A dream conferred the privilege of receiving a tattoo, which would be inscribed during a ceremony conducted by a shaman authorized to tattoo. The ability to withstand the painful and tedious process of tattooing, which often lasted two to three days, confirmed the tattooees courage. Blood shed during the process was believed to possess magical power and was absorbed with a special cloth and kept for future use. The ritual recreates the flesh bequeathed to initiates by their parents and experienced during childhood. The physical change marks a symbolic rebirth into a new spiritual, social, and physical reality as well as a real physical change. This magical use of the body reiterates the idea that physical and spiritual existence and their interactions are deeply entwined. European civilizing cultures often attempted to eradicate body marking practices, often in the name of religion. In 787 A.D. Pope Hadrian I decreed a ban on tattooing. Constantine prohibited tattooing as an act of altering the body that God molded in His own image. Puritans in the New England colonies connected body markings with witchcraft, and those suspected of practicing witchcraft were searched for devils marks as proof of their alliance with Satan. Quoting the Old Testament interdict against printing or cutting marks upon the flesh, the Puritans also condemned Native American tattooing. By the 1850s many Native Americans had adopted the settlers customs of dress and began to view tattooing as unnecessary and uncivilized. Africans brought to the colonies as slaves often bore scarification marks of royalty, social standing, or servitude, which were probably perceived by the colonists as heathen tokens of savage cultures. In some cultures, the elite class marks the bodies of individuals considered pariahs or marginal members of society. In the Near East, slave masters sometimes tattooed slaves as a sign of degradation and branded incorrigible slaves. In late medieval and early modern Europe, slaveholders branded their slaves, a practice continued in France until the early 1800s and in Russia until the mid-1800s. Runaway slaves in Brazil, the renegade quilombos who were branded if recaptured, considered their brands marks of honor and infamy. In Yoruba, where body markings placed one within society, slave owners denied their slaves distinguishing marks of social status. Exemplifying a much different assumption about body marking, slaveholders in the Americas branded and tattooed their slaves to place them firmly outside mainstream society. During the eighteenth century, prisoners incarcerated in France were physically marked. The use of body markings as positive signs of identification and inclusion in many African societies contrasts sharply with European use of the marks as signs of degradation and marginalization. The American association of tattooing with exoticism solidified in 1851 when Dan Rice hired a tattooed man named James F. OConnell to appear in his circus. During this time Rice was also fascinating America with another body image in popular culture, the blacked-up minstrel. The minstrel representation of the black body was replete with complex meanings of manhood, race, and class. The tattooed body on display was probably less familiar but equally intriguing. Without evidence of what kind of tattoos Rices employee had, or whether or not he performed, or served only as a display object, it is difficult to assess the meaning of his existence. Perhaps OConnell conjured images of a white savage, halfway between the articulate, civilized white man and the Native American who expressed his culture with paint and body markings. Perhaps audiences saw the tattooed man as Melvilles Queequeg incarnate; exotic, half-blackened with ink-and half† black, but not without feeling or humanness. P.T. Barnum followed Rices success by displaying an elaborately inscribed Albanian named Constantine, who was an extremely popular attraction. Barnum was the first to exhibit a tattooed woman, in 1898, which added the erotic element of viewing the female body. During the latter part of the nineteenth century as the public became more familiar with the art of tattooing through the circus, which was primarily a working and lower-class entertainment, tattoo was also developing commercially. The first known professional tattooist in the United States was Martin Hildebrand who had an itinerant practice during the Civil War and opened a shop in New York City in the 1890s. At the turn of the century, tattoos showed up in titillating and disreputable places. Tattooing became a shop-front industry in the disreputable Chatham Square area of New York City. Electric tattoo machines made tattooing cheaper and less painful and good tattoos easier to render. With this new technology, tattooing became popular among the lower classes and quickly came to be associated with blue-collar workers and ruffians. Although tattooing was an upper-class trend for a brief period, by the 1920s the middle class considered it deviant. Tattoos were considered a decorative cultural product dispensed by largely unskilled and unhygienic practitioners from dingy shops in urban slums, and consumers were seen as being drawn from marginal, rootless, and dangerously unconventional social groups. In the 1930s, the American fascination with body alteration as a deviant practice, continued. During this time a psychiatrist and writer named Albert Parry often wrote about the significance of tattoos and embedded stereotypes of deviance in the public discourse. Although Parry was an avid fan of tattooing, and bemoaned its decline in popularity, he called tattooing a tragic miscarriage of narcissism. He claimed tattooing was a substitute for sexual pleasure, evidence of homosexuality, and a source of masochistic pleasure. Parry associated tattooing with abnormal sexuality. Although the exhibition of a tattooed woman in the circus in prior decades was tinged with a hint of sexual voyeurism, Parry explicitly constructed images of tattooed women as abnormal and accessible commodities. He claimed that five percent of American women were tattooed and insinuated that beneath their conventional clothes, these disguised women had marked their bodies with signs of desire and erotic adventure. Parry stated that prostitutes in America, as elsewhere, get tattooed because of certain strong masochistic-exhibitionist drives. Parry reasoned that prostitutes obtained tattoos because they desired yet another reason to pity themselves and were seeking to be mistreated by clients. He also asserted that they believed tattoos would prevent disease and that they obtained sexual pleasure from the tattoo process. As proof of the prostitutes urge to self-humiliate, Parry described several tattoos of cynical humor and sexual innuendo inscribed upon prostitutes, such as pay as you enter. Conflating racism, homophobia, and the idea of women as a sexual commodity, Parry also claimed that English prostitutes etched names of their pimps on themselves or likenesses of their Negro lovers, much to the chagrin of American sailors, while French women inscribed the names of their lesbian lovers, and gay men tattooed themselves in order to seduce young boys. Parry relished the stereotype of tattooing as a perverse and deviant activity. His assertions reverberated for decades in the assumptions psychologists held about tattooed man and women. Tacitly based on the preconception that marking the body is deviant, psychologists have sought to determine a connection between tattoos and psychopathology. Members and potential members of the military who bear tattoos have served as subjects for several studies that correlate tattoos and social adjustment. A study in 1943 concluded that psychopathology or social or emotional maladjustment is significantly higher among tattooed than among non-tattooed men. A 1968 study concluded that sailors with tattoos were more likely to be maladjusted, and military men with Death before Dishonor tattoos were more likely than non-tattooed sailors to be discharged from the service. Other studies conducted during the late 1960s link tattooed women with homosexuality and masochism and tattooing practices in institutions with high levels of aggression, sexual insecurity, and social maladjustment. These studies both pre-selected the subject pools and ignored the effects of the institutional milieu on the tattooees. Other studies of imprisoned populations reveal motivations to tattoo that are similar to the motivations to self-mutilate as a reaction to the surrounding environment. Similar to inmate self-mutilation, tattooing may provide relief from the numbness of incarceration and establish individual or gang identity. A 1964 survey of the public perception of tattooed persons revealed that a majority of people perceived tattooed individuals as physically strong and psychologically aggressive. This survey concluded that whether or not tattoos are indicators of social maladjustment, they may function to enhance the bearers self-image and integrity. Returning to the theory of confirmation of the self in a pain-enduring interaction, one can understand the connotation of toughness and integrity that a tattoo confers. One psychoanalytic case study observed that a dominatrix in this relationship bore her tattoos as evidence of her ability to manage the ritual infliction of pain adroitly. This self-mastery and toughness earned her the right to control her submissive partners and proved her ability to alter, both own and her partners consciousness and identity. The lack of understanding of the functional purposes of both the tattooing process and the final marks have led to a perception of tattooing as barbaric, deviant, and sexually perverse. Dominant American culture has considered tattoos as marks of degradation, criminality, and marginality. Without an understanding of manipulation of the body to inspire sacred awe in viewers and bearers of tattoos and other body alterations, one can not grasp the significance of these alterations as tangible establishment of personal, spiritual, and social identity. Although body modifications such as tattooing and piercing have been construed as signs of deviance, during the past two decades body alteration has begun to filter into mainstream culture as a popular form of self-expression. Articles about tattooing and piercing proliferate in popular literature. Fashion magazines show models with tattooed ankles and pierced navels, and recruit well-known tattooed musicians for their pages. Children are able to play with tattooed dolls. Exhibits of tattoo art are shown in art galleries. Piercing boutiques and tattoo shops are conducting brisk business. Several factors have encouraged a tattoo renaissance since the 1950s. Post war prosperity along the West Coast combined with a new interest in Asian cultures, many of which revere tattooing. The Japanese, for instance, have a long tradition of tattoo as an intricate body art. New technology and interest in tattooing as a fine art have produced new aesthetic standards, a wider clientele, and an infinite variety of tattoo designs, including neo-tribal stylistic forms that are heavily influenced by tattoo traditions of other cultures. Today, as sociologist Clinton Sanders notes, tattooing has become more professional and more of a fine art. Tattoo artists are much more likely to have formal artistic and academic training than in previous years and to consider their tattooing practice a creative pursuit. A more diverse population is getting tattooed in the past two decades. New tattoo clients are better educated, have more disposable income, and care more about the decorative and aesthetic elements. Customer’s often custom design their own tattoos and the tattooer-customer relationship is changing from one of service provider and buyer to a collaborative effort. The relationship between a piercer and his or her client may be even more intricate and personal. With or without conscious realization of the significance of body making in other cultures, Americans today are adopting similar practices. To understand these practices as cultural phenomena, we must first understand their significance for individuals. Tattooing and piercing are not just adornments added to the body surface like jewelry or cosmetics, but they penetrate the flesh. Piercing is a quick process followed by several weeks of tenderness while healing. Tattooing is a tedious, painful process followed by a period of transformation in which the wound heals and the redesigned body emerges. These adornments, like self-starvation and self-cutting, accrue significance from both the process of physical transformation and the final product. The tattoo procedure is often a highly social act in which an individual manipulates and asserts identity within a specific social milieu. Getting a tattoo is often a social event experienced with close associates, who provide moral support, offer advice, and help pass the anxiety-filled waiting time. Many tattoo artists and piercers comment on the large percentage of their customers who belong to college fraternities or sororities and get pierced as part of the initiation process. It is rare that these individuals tattoo or pierce alone. Often several associates accompany the initiate to provide companionship and fortification. Many cultures attach social status to body alterations and consider pain a crucial element for imparting meaning to body alteration. Yoruban scarification is not only considered aesthetically pleasing but announces the marked individuals fortitude and ability to endure pain. A Yoruban woman acquires her markings when she is old enough to marry and accept the painful ordeal of childbirth. Her kolo cicatrices exhibit her willingness to bear pain. Aesthetic value is bound up with the value of endurance and the willingness to bear discomfort to accomplish a greater good. Tiv women remark on the ability of scarification to indicate masculinity and the desire to withstand pain in order to be attractive: What girl would look at a man if his scars had not cost him pain? Withstanding the pain of tattooing and other body alterations is also significant in American culture. The tattooee or piercee, like any initiate, vulnerably awaits the pain and new status the procedure will impart. Enduring pain is often considered crucial to gender constructions and demonstration of toughness. Although some tattooees have a difficult time bearing the pain, others see it as a good pain. Part of the pleasure of a tattoo is the macho implication of being able to bear the pain, and during the 1950s and 1960s getting a tattoo was a common rite of passage into adulthood for many young men. Still today, withstanding the tedious and painful process with bravado may be required to gain membership in a youth gang, or to demonstrate rebellion against authority. College fraternities may require members to get tattooed or pierced as a sign of their loyalty. One tattoo artist with many tattoos connects the pain of the process with the pleasure of creativity. Its a strange metaphor to say that pain is like an orgasm, but it is in a way. And its like labor too, to go through this pain to create a thing, to get it out of you. The design is inside of you, it just wants to get out. The creative expression of identity is enhanced by the feeling of aliveness that accompanies the pain of the process for many people. This sense of existing, of feeling, of enjoying life, [comes] to many with the touch of the needle. The prolonged pain produces euphoria for many, and pain is also a meaningful and enjoyable element of the piercing process for some piercees as well as people who indulge in body branding or scarification.62 Individuals who tattoo and pierce imbue the body with narcissistic or magico-religious powers to confirm identity and connect them to a deeper self-awareness, a social group, or a vision of integration with the cosmos. Similar to the way in which the self-mutilator or anorectic physically demarcates a change in self-awareness and interaction with the surrounding milieu, an individual who chooses to self-mark physically confirms a change in status. The badge of admission may carry personal meaning as well as a message of affiliation with a religion, one other person, a community, a youth gang, a fraternity, a military organization, or any specific group. The complexity of the action lies in the fact that the confirmation of identity is based on distancing the self from a large non-marked portion of the population. Body markings are marks of disaffiliation with the mainstream and visually proclaim a sense of camaraderie to others so marked.† The change in status, similar to the self-mutilators change in tension level and temporary cure of feelings of fragmentation, Body alteration functions in similar ways in Western culture, but it accrues a different potency as a deliberate choice of identification because of the stigma it incurs as a rebellion against, rather than an embodiment of, dominant cultural values. American women, fully aware of the stigma attached to tattooing and body alteration that doesnt help achieve standard beauty goals for women, are more likely than men to choose adornment that is not publicly visible and attach more personal meanings to their markings. In a culture that has taught them to preserve their bodies for the enjoyment of others, women who tattoo themselves are implicitly making a declaration of independence from at least some aesthetic standards expected of them by families, friends, and society. One 21-year-old woman explained the reaction of her mother to her tattoo. She asks me to keep it covered if we go out in public. It is a sign of disrespect to her. One woman explained, I did this not for my husband, not for my parents, not for a boss, not for anyone else but me, my internal reason was to make a statement. Women mark their bodies as an act of reclamation of their identity after a divorce, as a gesture of healing from sexual or other physical abuse, or simply as self-celebration. Body alteration symbolizes control over and pride in the physical self for many women. Centuries ago, this tangible evidence of self-control and self-celebration may have been enough to convict a woman of witchcraft and sentence her to death. If a devils mark was found on the body of a woman accused of witchcraft -whether self-imposed or organic in reality-it was interpreted as a chosen mark that confirmed the womans autonomous nature and rebellion against prescribed behavior. Her willful desecration of her God-given body proved her collusion with the Devil. Today, a womans self-creation carries less formidable consequences. Similar to the ways of punk styles of leather and metal access forbidden gender symbols and behavior for women, tattoos and piercing provide a form of gender rebellion also. The 1970 study highlighted this idea when one of the woman subjects proclaimed her motivation to tattoo as I want to act like a boy anything they can do I can do better. Tattooing and body piercing blur previous assumptions about gender roles for both women and men. Historically considered a salacious and pagan badge by Western cultures, deliberate body alteration proclaims defiance of cultural standards for both men and women, and many body modifiers enjoy the shock value of their adornment and take pride in their stigmatized identities. Piercers and tattooees reject mainstream norms of adornment while simultaneously embracing subterranean status. This is an especially important component of the body modification trend for adolescents who are trying to establish social identity and autonomy from parental authority. Recreating the body differentiates one from ones previous childhood body, and conventional familial and cultural milieus. One connection between body alteration and youth and popular culture is explained by Daryl Bear Belmares, who had been a professional piercer for nine years in 1996 Belmares attributes the rise in piercing popularity since 1990 to the influence of media and describes two general motivations to pierce. Some people are entranced by the trends of the look. They come in and say I saw it on MTV. Theyve seen the Aerosmith video that has a model with a pierced navel and think it looks sexy. Their main motivation is a desire to be different. These individuals are likely to let their piercing heal over after a few years. Other piercers are functional piercers who spend more time premeditating their decision and pierce for sexual enhancement, to consciously mark a transition in their life, or to heal emotional scars. Although one might think that women are more likely to pierce as a narcissistic use of the body to establish identity, based on the proportion of self-starvers and self-cutters who are women, Belmares denied this gender distinction, noting that his clientele is 50 percent men and 50 percent women. In 1969, Edward Podvall noted that not only does the iconography of self-mutilation appear continually on the landscape of our culture as something seemingly more honest, authentic, pure, or disciplined, but it can be found as an unexpected posture within one particular developmental epoch. He concluded that individual self-mutilation is an attempt to fend off developmental anxiety, and its prevalence may indicate exoneration and approval by the surrounding culture. As a cultural phenomenon, the iconography of self-mutilation may be interpreted in several ways. Podvalls depiction of self-mutilation as part of a developmental process, like Turners delineation of body marking as a resolution of an initiation process and like psychoanalytic theory of body narcissism and self-mutilation as attempts to combat fragmentation of the ego, reveals the cultural significance of body modification. Self-starvation, self-cutting, performance art, and painful, permanent body adornment are potent expressions of rebellion, desire for autonomy, and need to disseminate tension. They are attempts to self-heal, self-initiate, and self-symbolize. Self-mutilation may augment self-awareness, provoke euphoric feelings of spirituality, and resolve a state of liminality by culminating in marks of identity. In the context of culturally sanctioned rituals, these marks incur social inclusion and demarcate social status. In American society, which has considered body alteration practices barbaric and has few formal coming of age rituals that mark the body, the perception of these marks as deviant or perverse has been changing as they have become more common. Conclusion: Although the extent to which contemporary Western society accepts self-mutilation is debatable, many forms of self-mutilation are becoming increasingly popular as real and symbolic forms of self-creation. The public and private, individual and social spheres in which body alteration is significant are entwined. Self-mutilation cannot be separated from the culture in which it exists. As David Napier points out, American culture is obsessed with coming of age as a never-ending process. This struggle to achieve identity is reflected by the implosion of self and identity into the physical symbol, and reality, of the body. The human body is an accessible and viable pathway to holistic integration of self and is a terrain upon which to carve and etch ones deepest desires for identity and meaningful connection to both earthly and spiritual realms. At times altering the body is a form of play and adornment, assuming a mask, playing a role, at other times it is a desperate attempt to feel alive and combat a feeling of alienation and disassociation. Altering the body is an exploration of limits and boundaries of the self, whether in the arena of staged art, subculture, or the local tattoo shop. As individuals test their own limits, they test and change the limits of society. Although still considered distasteful and non-mainstream by many people, body piercing and tattooing are being adopted by individuals seeking to fulfill spiritual and social identity needs. In contrast to societies in which body marks are inscribed according to cultural tradition, the self-chosen marks of todays modem cultures are marks of disaffiliation with convention and historical values. Finally, as individuals modify their bodies as exploration of their individual identities, the culture composed of these individuals begins to explore what it means to be human and what role the body plays in civilization. Tattooing is an act which is very much painful in some cases so why should someone get the tattooes even when they are so terrible. This is society‘s responsibility to set such standards for such unusual things so that every body can have clear mind about these weird things. Bibliography 1. Edward Westermarck, â€Å"The History of Human Marriage† Volume: 1. Macmillan. London. 1921 2. Alfred Metraux, Easter Island: A Stone-Age Civilization of the Pacific Oxford University Press, New York. 1957 3. Tattooing and Civilizing Processes: Body Modification as Self-Control Michael Atkinson Journal Title: The Canadian Review of Sociology and Anthropology. Volume: 41. Issue: 2. Publication Year: 2004 4. Tattooing, Gender and Social Stratifica

A business analysis project for Amazon.com

A business analysis project for Amazon.com INTRODUCTION Business analysis, a process of finding the needs and problems in business and generating solutions to cater to those problems. These Solutions should focus to achieve improvements in the process, incorporation of organisational change, planning and development to set a system of operation that is result oriented and effective. There are numerous tools and techniques used depending on the situation and requirement; few are PESTEL, PORTERs model, SWOT analysis, HEPTALYSIS, MOST, CATWOE, DeBonos six thinking hats, MoSCoW, five whys, VPEC-T and more; however only few of the above tools are used, very frequently in critical analysis at the initial stages. ABSTRACT In this case we analyze as how Amazon.com has been performing off late, using the tools mentioned above. The advantages and disadvantages Amazon.com has over their competitors, where they have been lagging, their financial performance and strategic approach. Critical analysis will be done on their business environment and strategic approach to highlight any possible shortfalls and to provide with appropriate recommendations for improvements. Internal and external analysis will be undertaken to determine their marketing strategy, their response to global e-retailing industry. COMPANY PROFILE Amazon.com based in Washington and found by Jeff Bezos in 1994 is global leader in e-commerce and it was the first company to introduce the concept of selling goods on the Internet. Initially Amazon.com started as an online bookstore and its success led Amazon to diversify into other products such as gifts, music, electronics, groceries, toys and many more. Probably today there is no product that Amazon.com doesnt sell. Amazon.com has developed different internet portal sites for different countries such as Canada, UK, Germany, France, China and Japan. Amazon.com was named after worlds largest river Amazon and was assigned with a logo of an arrow starting from A to Z representing the customer satisfaction as the highest priority and fill their store houses with every product in the alphabet. Amazon.com was open for trading under NASDAQ with a symbol AMZN for the first time on 15 may, 1997 by issuing initial public offering at a price of US $ 18/share. Amazon.com in its early stages was not very successful and did not produce any profits, which made investors rethink about their portfolio, major business and process restructuring was required; they had to cut down their costs to increase the profits and were tied up from diversifying into more products, however Amazon.com survived the dot com bubble in 2000 which was the core reason for many e- businesses to close down and this was the turning point for Amazon.com after which they finally in the fourth quarter, 2001 they made their first profit which generated revenues of more than a billion$ and $ 5million profits in just 1 quarter. This led Amazon.com to prove to the world that their business model was profitable and also they popularized online shopping which was recognized by time magazine and awarded Jeff as the business person of the year. 1.3. MISSION VISION STATEMENTS Amazon.com vision: Our vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (Amazon.com, 2010) Above statement reflects that amazon.com wants to be global leader in e-retailing business by providing the quality products at affordable price using latest technology to build the customer database and gain their loyalty towards the brand; thereby catering to the stakeholders interests and generating profits to the company. Expand themselves all over and build a virtual market place where customers can shop comfortably from at home. ANALYSIS 2.1. EXERNAL ANALYSIS The external environment also referred to as the macro-environment, plays a very important role in the operations of any business. Key environmental factors such as political, economical, social, technological, legal, etc. affect the organisations at various levels. It has become the need of the hour to consider the potential impact of the external factors on the individual organisations. (Johnson et al, 2006). 2.1.1 PESTEL analysis PESTEL analysis is conducted to determine current and future trends in political, economical, social, legal, environmental and technological environments, might influence the performance of business and what measures to be taken to avoid any shortfalls. PESTEL Factors Key Points Relevance to Amazon.com Political Government policies incorporate competition and promotion by liberalizing telecom and e-commerce legislation Increase in affordability and internet usage. Investing in national ICT infrastructures by government (Euro monitor) Reliable, faster and better internet usage for the national users. Relaxation of competition policies in industry as compared to heavy industries in EU and North American regions Expansion of markets at greater a pace by mergers and acquisitions. Economic To control inflation, interest rates varied which slows down the consumer spending in UK. Off late spending has seen a downfall in US and rise in Asian markets due to economic growth; main reason being the credit crunch and tightening the housing loan (The Times online, 2008) Opens the gates to other global markets to such as India and china. Between 2006 and 2011 e-retailing grows tremendously by rising sales over 100%. This growth is backed by increase in the number of internet users in US, which has increased approximately by 85% after 2000. (Euromonitor International from national statistics) Increase in potential customers for Amazon.com The annual disposable income exceeds US$5,000. by 2011 covering around 620 million households; of these majority will be in Asia- Pacific next to western Europe. (Euro monitor International from national statistics) Increase in potential customers for Amazon.com leading to the concept of globalization. Social Popularity and increased use of online social networking. Added advantage to market the product and the website Interface available for users to shop and the increase in number of products lead to drop in online shopping. Has to come up with a solution to reduce the security and financial risks to users. Growth of internet from 2002 to 2011 is 288.7%. 28.9% of world population use the internet (Internet World Stats, 2009) Huge market available to exploit and establish. Technological Innovation of latest technologies increased broadcasting, internet access at cheaper cost. Increase in number of users of technical devices such as mobile, iPods, TV, led for increase in internet access for online shopping. Innovations and development of high-speed internet services (broadband) has increased usage rich media applications. Rich media applications are easily available to shoppers on internet. Environmental Awareness about pollution and global warming. Reduced travel and more shopping online. Corporate social responsibility and global pressure to go green. Can incorporate concept of green within postage and packaging, methods. Legal No standard regulations governing e-retailing covering entire globe. Eg. Federal trade commission in USA and data protection act in UK. Should be well aware of both domestic and international legal laws. European E-retailing directive Could impact the cross continental growth of e-retailing considering strict regulations (Jacobson, 2008 as cited in Zugelder et al, 1999). The invention of electronic signatures Law. Removes traditional legal methodologies and instate more secure and transparent legal environment. Summary of PESTEL PESTEL factors indicate attractive global market to be exploited by Amazon.com. Asian markets have reflected tremendous growth opportunities in recent past. Advancement and usage of internet for social networking has led to new opportunities to be exploited. Amazon.com should support environment friendly actions as increased importance is been given to environment these days, also to be a true global company Amazon.com has to incorporate single global strategy which involves legalities common to all of the globe. 2.1.2 Industry competitor analysis (PORTERs Model) For any organisation the industry and competitor analysis is important as it comes handy for businesses to understand the competitive forces, market status, factors influencing, competitive strategic implementations. Porters Five Forces analysis is used to assess the attractiveness of different industries, and therefore, it can help in illustrating the sources of competition in a particular industry (Johnson et al, 2006). Porters five forces High Low Power of suppliers Suppliers retain the control as few brands and special products increase the cost down the network. For example Harry Potter books are exclusive from publisher which is an advantage for Amazon.com E- Retailing sets a stage and makes it much easier for businesses to sell products directly to consumers without any third party in-between. Power of suppliers rise if the control of certain type of products rests with one supplier than fragmented. Products available easily pose low power to suppliers and they have to act to a mower margin. Wider the market, wider is the scope for suppliers thereby increasing number of suppliers. Power of buyer Increased market competition has increased the power of buyers. Increase in number of online stores and comparison sites makes e-retailing business even more difficult. Threat of new entrants Initial capital required for such a business is very low as it doesnt involve any inventory and storage costs and will only need to implement technology Strong brand image incorporates good customer relations and trust. Since the competition is very tight the suppliers who emphasize on economies of scale and consider business turnover over profits make more business and profits in the long run Leaders in the online retail industry hold the advantage of customer loyalty and database while giving edge over the cost. Threat of Substitutes Latest marketing factors such as feel, touch, hear physical stores; makes an effect. One of the major threats to Amazon.com is online rentals instead of purchase as posed by texbookflix.com, bookrenter.com which reduces cost and pile of trash to a major extent. Internet is a global marketplace where consumers can get information and products which are much better in quality and from overseas online for no or very little cost. E-libraries, $ and pound shops mark greater threat nowadays. Mail orders, network marketing, catalogues although not very popular and effective yet pose threat to online buying Competitive Rivalry Search engine plays a major role at the consumer end for it acts as interface between seller and buyer which generates opportunities and PR to other e-retailers. Due to low initial investment costs there are a numerous affiliate online stores which are smaller still increase the competition. Summary of key findings from Porters Five Forces The competition in e-retailing industry is intense. There are number of small organizations adding frequently making the situation even worse. Main competitors to Amazon.com are BN and E-bay. The threat posed by small players and new entrants who can equally compete directly with Amazon.com is very low. When consumers consider prices of goods they also consider brand image and if they are reliable, most of customers expect quality service than just quantity and lower priced service. 2.1.3 Competitor analysis / Benchmarking Amazon.com has a wide product range and equally wide number of websites that compete with Amazon.com. Most of the e-retailers concentrate on introducing variety of products in the current available market or entering the new markets across the globe or both in order to maintain economies of scale which helps catch up with the pace of e-commerce industry. If we consider how diversified the product line is and the geographical markets catered, eBay poses direct competition to Amazon.com. However Amazon.com is the market leader in current trend and they have immediate urgency to expand both their product line and geographical reach to remain as leaders. As we can notice in the above graph, in 2006 Amazon.coms growth rate as compared to that of walmart was very low because walmart was a strong brand by then and had advantages of cross channel synergies and in-store pick up. In 2007 we observe the amazon getting closer to walmarts growth rateas they diversified into products such as music, cds, dvds, mp3 players and more; due to increased competition from these players walmart has been losing its market share continuously and however once can see that by 2008 Amazon.com is almost overtaken the walmart by providing with various offers such as free delivery and customer reviews. (Source: Data monitor) The above table shows position of Amazon.com but they are more diversified into the product line and geographically well spread. Companies like apple, hp, and dell do online retailing only for focussed group of products. However store based companies grew very strongly in 2008, but due to economical, hit not too many companies was able to survive. Amazon.com did by lowering delivery charges and provided with best offers. They also introduced ad-free TV and own download service and film streaming service in 2008 to outplay all of their competitors. Through competitor analysis it can be concluded that BN.com is the leading competitor to Amazon in lifestyle goods and books. However, Amazon has a diversified product range. Wal-Mart.com has almost similar prices as compared to Amazon but they have better product range such as pharmacy, photo printing and etc. Ebay.com also has a wider product range and better geographical reach but their concept is different to Amazon.com More competitive threat posed by Tesco, Wal-Mart as they have physical stores and eBay has better geographical reach, but however Amazon.com has option to develop the strategic alliances as they did in Japan with Lawson to capture the market. Amazon.com has to design its strategies to address these competitive threats. 2.1.4 Global internet trends Internet Usage: china, US, Germany, India, Brazil, Japan are amongst the top 5 countries where internet is used the most; Amazon.com has made its impact in all the above countries except for India. This implies and directs Amazon.com to exploit hidden opportunity in Asian market and huge business potential for future. Graph below shows the popularity of internet in the 21st century, which indicates the future of e-commerce as trends keep changing. C:UsersWELCOMEDesktoptop202010.jpeg (Source: Worldinternetstats.com) The graph below shows the dominance of Amazon.com sector wise. The balloon shows of all the business done by amazon.com majority has been in internet retailing; direct selling, vending and home shopping is almost void. This reflects the influence of internet on the business of Amazon.com. It is also seen below emerging markets and present markets where currently Amazon.com has its presence. Of all the retail sales value Amazon.com holds a very small share but then future trends look brighter as the CAGR expected is highest in India by 2011. This lays a pathway to Amazon.com as to establish themselves without any delay in India. (Source: Data monitor) (Source: Data monitor) 2.2. INTERNAL ANALYSIS Internal analysis can be conducted to determine relationship between the organizations available resources and its application to generate value proposition to the customer, it can also be used to determine the limitations, advantages and disadvantages within the organizations. 2.2.1 The Value Chain The value chain analysis helps determining the effectiveness of actions that makes organizations standout from their competitors and take a lead; i.e. activities that are difficult to duplicate. Applying the framework laid by Amit and Zott (2001) analytical objective of value chain is attaining of transaction cost economies value creation. Amazon.com focuses on reducing the costs in creating unique value to its customers. Support Activities Value creation Firm Infrastructure All of the business units are provided with central customer data warehouse; and planning functions from headquarters. Human Resource Management Amazon.com employees enjoy benefits such as stock grants, relocation allowances, paid Time off medical. Such an approach invites warehouses to be in cheaper locations yet attract skilled labour. Technology Development Amazon.com implements latest technology to leverage opportunities in digital sales such as videos, music, eBooks (The Economist, August 2006) Being able to digitize media for online download or for Search inside the book service. Usage of hardware systems to reduce cost of maintenance and compatibility Procurement Using the SBU-Book bank to maintain inventory of digital copies of books so as to make it available readily for customers on-demand and reduce time of delivery (The Economist, August 2008). Usage of recyclable cardboards for packaging. Primary Activities Inbound logistics Robust forecasting technology ensures no or very returns of goods to suppliers. Collection of customer feedback and experiences to defragment inventory and delivery controls. Operations Secure and fast online payment systems. Employ 24/7 warehouse services to meet consumer demands. Outbound logistics Built in close proximity of a robust transport system e.g. Bedfordshire fulfillment centre located next to M1. Ability to collate orders from around same locations. Marketing Sales Live customer interaction to offer suitable products at discounted prices and product mix, leaving customer feel more valued. Robust shipping price calculation and shipping all the products for the price of one. Service Free consumer friendly returns policy within 30 days on unsatisfaction, inviting consumers to try more new products. Provision to select between old and new products with price comparison 2.2.2 Financial analysis In Q4 2009, Amazon reported 42%, $9.52b rise in sales as compared to worldwide sales of previous year which was $24.51b, a mere 28% rise under the economic pressure; they also benefitted from the investments into customer services in Q3; however rise in their revenues all over the world doesnt imply high profit margins. As compared to the consistent rise in sales, the profits have been fluctuating, however their margins are very low as compared to the turnover, reason being the economies of scale and competition. (Source: GMID) Amazon.com did see a drastic rise in number of active customers in latter half of 2009, in the final quarter the average revenue/ customer rise more than $90, a mere 63% hike as compared to previous quarters. However rise in sales and number of active customers also rise their expenses significantly except for technology costs. $274m, 84% more as compared to previous quarter was spent on marketing activities. They invested money on paid search engine marketing, search engine optimization and content development. Also they entered into price war with their competitors to tie-up consumers by reducing their prices of electronic goods persuading consumers to buy from them which raised the revenues and number of customers. Amazon Global Revenue and Active Customers 2009 (www.365daysofretail.com) Amazon 2009 Expenses: Fulfillment, Technology, and Marketing (www.365daysofretail.com) Below shows a summary of balance sheet and income statements for 10 years, as we can observe amazon.com has been adding value to its stakeholders year on year where EPS has rised to 2.04 from 1.49 previous year. Amazon.com has been very consistent ear on tear however between 2005-2006 their EBIT dropped because they had high budget on marketing and investment in systems which allowed them to stay ahead of competitors. C:UsersWELCOMEDesktop11.bmp C:UsersWELCOMEDesktop12.bmp (www.msnfinance.com) Debt, Capital and gearing ratio indicates the ratio of debt to capital invested. 82% of the finance was from borrowing in 2005 which reduced to 68% in 2006 and has further reduced dramatically. Debts lead to the interest payments decreasing the profit margin, however if the cost of debt is less than capital cost then one can opt for debt, but Amazon has been continuously reducing their debt cost year o year and is just $109m in 2009. New projects has to be financed which emphasizes amazon.com to borrow, this can be justified by the data where interest cover has increased regularly concluding amazon.com ability to pay interest by 33.1 times is profitable. Amazon has huge financial reserves and can used for innovative research and development programs and technological implementations where they can incorporate single global strategy and also penetrate more geographic markets to create value to the stakeholders and customers. 2.3 SUMMARY OF ANALYSIS 2.3.1 SWOT analysis From a detailed Internal and external analysis we can conclude and summarize the Amazon.com strengths, weakness, threats and opportunities from the following SWOT analysis. Strengths Globally recognised brand Research and development programmes Geographical presence Customer focussed vision Diversified product line Incorporation of latest technology Amazon.com affiliate and merchant Program Highly skilled employee base Best inventory and logistics. Huge economies of scale Weaknesses No physical stores Lower profit margin due to high competition Low cash flows Lower market share in countries like India and china. Opportunities Tremendous growth in digital downloads Popularity of social networking Increase of online shoppers in Asian markets Open options for expansion via MA. Increase in e sales and growth of e-retailing Advancement of digital technology Rise in consumer spending across the globe Threats Vastly dependent on vendors Huge competition as it requires low capital Applicable Patent regulations. Piracy Concentrated business vision. CONCLUSION RECOMMENDATIONS 3.1 CONCLUSIONS Analysis tool Key point Strategic essence PESTEL Rise in number of internet users. High priority to environmental issues Various government policies aiding now than before. Rise in internet usage opens new markets like china and India. Environmental issues can be utilized to advantage by incorporating proper CSR. Legal and government policies usually are havoc. Porters 5 forces Rise in competition levels taking into consideration the porters five forces. Amazon.com has the competitive advantage and the value proposition. Competition Competition from new entrants and stores are growing at a very high pace and geographically. Amazon.com strategy and diversified business focus leading to innovation should be implemented. Future internet trends USA, China, Japan, Germany, Brazil and India are the top internet users between 2006-2011. Amazon.com has a presence in all these countries except in India. The value chain Amazon.com is equipped with global IT, high investments in technology and systematic logistics with a centralized management. This stands out Amazon.com from other players in the market hence they should hold the competitive advantage of brand image. Resource Based View Biggest asset of Amazon.com is customer base, web personalization and value proposition they offer to their customer. Utilize the available resources, technology and global strategic reach to outplay competitors. Financial Analysis Rise in revenue every year and %CAGR growth has not led to high profits. Manage costs, resources and economies of scale more effectively to generate more profits 3.2 RECOMMENDATIONS Long-term focus Internet retailing presents a challenge to traditional retailing to see increased investments from store based retailers such as wal-mart making it more crucial for amazon.com to maintain a long term vision and invest in innovation, customer experience, diversified product range in spite of profit maximization expectations. Exploit New Markets Amazon.com should consider entering into more new markets especially Asian where the buying power, standard of living and the demand has rised dramatically over past few years as global economic changes take place. Downloads Expansion Amazons core business in future will be digital downloads, although they were latecomer in the field of film, music, TV downloads they have to cater to the demand in a highly competitive market along with their diversified product line. Also they have to concentrate on eBooks media division. Sensitivity to changing variables It is very important for amazon.com to be sensitive to the minor particulars such as changing trends, tastes, preferences of consumers from time to time as the purchasing power and changing lifestyles generate more demand leaving companies like Amazon.com to respond hence such a market research and imagination will be an advantage. Build selling opportunities Amazon.com should seek ways to sell products to customers with less havoc, instantly and securely as they did in text message selling without internet. In order to achieve this they need to have high end technical skills. Recently released kindle can also be used as a tool to increase the download sales.

Occupational Safety and Health Administration Essay -- Reserach OSHA W

Occupational Safety and Health Administration PAST The Occupational Safety and Health Administration or OSHA is a part of the US Department of Labor, and was started in 1970 as part of the Occupational Safety and Health Act. Its mission is to prevent work-related injuries, illnesses, and deaths by issuing and enforcing rules (called standards) for workplace safety and health. Since it’s inception it has helped to cut the incidents of workplace fatalities by sixty percent, and occupational injury and illness rates by forty percent. This presentation will present what OSHA has accomplished in the past, present and what it hopes to accomplish in the future.   Ã‚  Ã‚  Ã‚  Ã‚  There are many reasons for the introduction of an organization like OSHA. In the 18th century workers, during the English Industrial revolution, People worked in the coal mines naked, because there was no governmental regulation. At the onset of the Industrial revolution in America there wasn’t much in the way of protecting it’s workforce either, from abuse by their employers. Unsafe working conditions and child labor was prevalent in industry. In 1884 the first agency designed to address labor issues was called the Bureau of Labor. At this time it was a part of the Department of the Interior, as there was no Department of Labor. The department of Labor was established as a cabinet level agency in 1913.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the major changes to industrial safety since OSHA was established, are as follows. In 1970 they established the use of guards on all moving parts to prevent contact with moving machinery. Permissible exposure limits on air borne chemicals and dust particles. Also the emphasis on personal protective equipment in the work place. In the 1980’s OSHA started the Lockout Tagout program where businesses are required to put locks and tags on equipment that is in the off or deenergized state, while maintenance or repair work is being performed. In 1990 they instituted the confined space program to cut down on the number of deaths and injuries due to workers entering manholes, pits, bins and other confined spaces. They also instituted the Hazard communication process, or â€Å"Right to know†. This is a system of information readily available to workers on the chemicals used in the work place. PRESENT OSHA currently has 2,200 emplo... ...am will be tailored to suit the needs of the particular employer or workplace. To ensure success with these programs OSHA plans to improve collection, tracking and analysis of information. Then based on the analysis of the information OSHA plans to target new areas, and develop new training.   Ã‚  Ã‚  Ã‚  Ã‚  In order to meet the needs for additional training and implementing new plans OSHA must strengthen their infrastructure and capabilities. One part of this effort, which differs from past OSHA efforts, is using customer communication as an information source. Another major task to improve capabilities will be to conduct a comprehensive workforce skills assessment and enhance future technical competency. Another key element to future growth, is OSHA’s commitment to maintain Information Technology (IT) for a mobile workforce. This enables OSHA to deploy a mobile staff that maintains real-time communication with the central organization.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, OSHA has its hands full trying to keep up with technology and manufacturing processes. Wireless communications as well as computing have enabled the manufacturing industry to rapidly advance and it’s up to OSHA to do the same.

Blakes Voice of Freedom :: The Songs of Innocence and Experience Essays

Blake's Voice of Freedom Essay Question: â€Å"Blake’s voice is the voice of freedom.† Do you agree with this claim? Support your answer by reference to both Innocence and Experience. I strongly believe that ‘Blake’s voice is the voice of freedom’. As you read the poems in Songs of Innocence & Experience you get a strong sense of latitude. His poems really show the reader who William Blake was as a person. He expresses his dislike for authority, the monarchy and the church, but in a subtle way. He gives two versions of each poem, so that we can see it from a different point of view which, in my opinion, is a really clever thing to do. It shows how we, as humans, progress through our life from an innocent state of childhood into a more experienced adulthood. Normally, both versions of Blake’s poems subtly attack some form of organization. In his work, Blake develops a sort of philosophy and, central to this, is his belief in freedom. The Proverbs of Heaven and Hell really emphasise Blake’s outlook on life. These proverbs are often thought of as a more drastic version of the Ten Commandments, in the Bible. In these proverbs, Blake tries to show people the best way to live. One example of the proverbs is; â€Å"Sooner murder an infant in its cradle Than nurse unacted desires.† I don’t believe that in writing this proverb, Blake actually though murder was right, especially not murdering a baby. I think that he was just trying to express how much he believed in freedom, and free speech. He is basically saying that you should do what you want, when you want, or you will later regret not doing it. One of Blake’s most important poems, in my eyes, is ‘The Chimney Sweeper’. Both versions give us a real insight into Victorian London. It has a lot of historical background because, in those days, there really were young boys who were sold into a world where they had to fend for themselves, and clean dark chimneys for little or no money. To imagine that happening in London today is a truly horrifying thought. To think that families were so poor that they had no choice but to sell their sons is awful. Many of these boys died at a very young age and none of them had a bright future ahead of them. In ‘The Chimney Sweeper’, (in ‘Songs of Innocence’), we read about a small boy who has been forced into life as a sweep. Blake wrote; â€Å"And my father sold me while yet my tongue Could scarcely cry â€Å"’weep! ’weep! ’weep! ’weep!†

Seatbelts :: essays research papers

When travelling at slow speeds in your car the wearing of a seatbelt has little effect of your body when you brake. So why is it important to wear your seat belt? A driver or passenger travelling in a car is moving at the same speed as the car. If the car suddenly stops, the body of the rider inside will keep moving forward at the same speed. This demonstrates inertia. The tendency of a moving object to keep moving, or of a stationary object to remain at rest. Basically Newtons first law; that a body stationary or moving with constant velocity will want to continue to do so, unless acted on by a force. Lets understand what is happening here. First drive along in your car at 60 km/h on a backstreet with no traffic, then brake gently and slowly. You will notice that the seat belt doesn’t really do much to hold your body. Now do the same again but this time break as quickly and sharply as you can. Your body will be thrown forwards with great force, and your seatbelt will be literally holding you in place. Now your body was what is commonly referred to as being "thrown forwards", however this is not the case. Your body was actually not slowing down much at all and your velocity relative to the car initially was much greater. The car began to slow down due to breaking and your body in accordance with Newtons First law wanted to continue to move at the original constant velocity. Now if your seat belt was not there to provide an opposing force, to your momentum and inertia, by holding you from going forwards, you very likely would have been thrown into the dash or steering wheel. Lets look at this mathematically. m= your mass in kilograms for this purposes 70kg V= final velocity 0 m/s U= initial velocity 60 km/h or 16.6 m/s straight line S= distance taken to stop 42 m t= 3.8 a= -4.368 m/s/s Now your momentum at 60km/h is P=MU So P= 70kg*16.6m/s P=1162 Kg m/s Impulse I=MU/t I=70*16.6/3.8 I=305N So your body will weigh about 610kg when you are breaking hard, a force it is difficult for any person to withstand. Now in the context of a head on accident at around 60km/hr the force exerted on your body is greatly increased. In the event of such an accident it will take the car approximately 0.4 seconds to stop.

The Blue Sword CHAPTER EIGHT

On the seventh day they left their valley. Harry felt a little sad, although she thought a bit of her nostalgia was apprehension for the future. Just before they mounted, Mathin came and stood before her, with a long piece of maroon silk in his hand. Harry was wearing a long side-slashed red tunic over long full trousers of the same color, and a dark blue surcoat; she was accustomed to Hill dress now, and comfortable in it, unlike her first evening in the king's camp. â€Å"Put this on, so,† said Mathin. He gestured to his own waist; he wore a dark green sash. She looked down at herself. Mathin tossed the maroon strip over his shoulder, and pushed her hands away from her sides. He untied the brown cord she had used as a belt and dropped it as if it were trash, and wound the maroon silk twice around her waist, and tucked the ends of it away in some invisible fashion. She looked up: Mathin was wearing the fierce grin she was accustomed to seeing when they crossed swords. â€Å"One of the Hills must have a sash when she goes to the laprun trials, where it will be proved that she deserves to wear it.† He turned away to mount Windrider. Harry stood where she was a moment longer, feeling where the sash seized her lower ribs as she breathed. Then she put her hands on the pommel and cantle of the saddle and vaulted onto Sungold's back as she could now do easily; she had begun to consider if she could learn Corlath's way of mounting, which did not seem to require the use of the hands. They jogged along steadily all that day, although the pack horse was inclined to complain. It had had a soft six weeks and was not entirely equal – even with its burdens much lighter than they had been six weeks before – to keeping pace with the flint-hard war-horses. Narknon loped along beside them, dashing off into the bushes occasionally on her private business, reappearing silently ahead of them, waiting by the trail for them to catch her up. They paused for lunch and a cold supper; but they continued on in the twilight. After the sunset was gone, Harry could see a glow in the northeast. â€Å"It is a great bonfire on the plain before the City, to mark the opening of the trials tomorrow at dawn,† Mathin told her. Harry wondered if any of the other trials riders were seeing things in the flames. Her mind wanted to feel nervous and restless that night, but her well-trained body and that extra whatever-it-was sent her off to sleep before she had time to argue. At dawn when the trials were beginning, they were in the saddle again, riding easily and listening to the breeze, Harry half expecting to hear the distant clash and yell of combat. Slowly they rode all that day, that they might not arrive tired. The pack horse had given up complaining, and marched on resignedly. They rode around the edge of a gaunt grey rockface at sunset and suddenly before her was a vast field, the Hills rising sharply at its perimeter. The plain was speckled with fires, and in the swiftly falling shadows she could make out the many-legged shapes of huddled horses and huddled men, and the angular silhouettes of tents. There were too many of them; her heart jumped out of its usual location and began beating frantically against the base of her throat. She raised her eyes to the watching Hills again: surely this great flat plain was not a natural phenomenon in this rugged land? And yet what labor could have flattened the Hills so? Mathin was staring across the fires as if he would recognize the owners of the dark featureless tents even from here. She thought with his long eyes he might succeed. â€Å"Mathin, do you know how this plain came to be – has it always been here?† Mathin, still looking out over the plain, said, â€Å"There is a story that Tor met the Northerners on this plain, and held them away from the City for nine days, and the heat of that battle melted the rocks of the Hills, which made a pool; and when the pool became hard again, it was this plain.† â€Å"What happened on the tenth day?† asked Harry. But Mathin put Windrider into a trot without answering. Sungold trotted obediently behind her, his ears pricked stiffly at the scene before him. He was ready for anything Harry might ask him to do; he gave her a little confidence. But the other riders here had known of the laprun trials perhaps all their lives; perhaps they had been training for them nearly as long. Mathin glanced back at her. â€Å"We are opposite the gate to the City; you cannot see it from here. You will see it after the trials.† â€Å"Mathin.† His head turned warily back to her, anticipating a question he would not wish to answer. She saw his eyes glint in a yellow gleam of firelight. â€Å"Are there other women at the trials?† He grunted; she recognized it as relief that she wasn't going to nag him further about Tor the Just, who probably wasn't that boring if he could hold off the Northerners for nine days and melt a hole in the Hills, and Aerin and her dragons. He said gruffly, â€Å"A few. There are always a few. Once there were more.† He put Windrider forward again, and in the click of hooves she had to strain to catch his last words: â€Å"It would be a great thing for us, and for our daughters – a damalur-sol.† Damalur-sol. Lady Hero. They set up their own small and travel-stained tents not far in from the ring of Hills they had just left. She felt the drifting shadows of other Hillfolk as she rubbed Tsornin down, and when she came back to the firelight of the small blaze she had – rather efficiently, she thought, with the first of Mathin's three methods of fire-making, which simply involved the correct application of a tinder-box – started in front of their tari, there were four such shadows sitting on their heels around it. Mathin came into the light as she did, carrying his saddle. He joined the four, and after a moment's hesitation, so did she. She walked, pretending to be bold, toward a gap between elbows; and the owners of the elbows made room for her as they would for a comrade. â€Å"How goes it, my brothers?† Mathin said, and she was startled by his voice speaking to someone other than herself. One shadow shrugged. â€Å"As well as a first day ever does.† Mathin had told her that the first day was reserved for those less highly trained, who did not seek to win their sashes; she had sighed. Mathin told her, â€Å"You would find it dull work, the first day. Believe me.† Harry, after a moment, recognized the shadow as Innath, and relaxed slightly. â€Å"And how does our prodigy?† Harry blinked. It had taken her a second to remember the word prodigy, and then she was alarmed and heartened simultaneously by the our. â€Å"Prodigiously,† said Mathin, and he grinned at her. She smiled faintly back. The shadows nodded and stood up; but each one touched her shoulder and then her head as he passed behind her. The last was Innath, and his hand lingered just long enough on her hair for him to have time to murmur, â€Å"Be of good courage, prodigy,† and he too was gone. The camp awoke before dawn; the tents were pulled down, and the fires, after heating the malak and the porridge, and singeing the breakfast bread – Someday, she thought, I will teach these people about toast – were tramped out. She gave Narknon less than her usual percentage of porridge, because she would doubtless need all of her strength, unenthusiastic as her appetite was at present. She mounted and waited to be sent to her fate. All over again she missed bridle and reins, and the scabbard of her sword looked strange to her, slung on the saddle, and the small shield banged awkwardly against her thigh. Mathin, with the pack horse reluctantly following, rode up beside her. â€Å"Your way lies there,† he said, nodding in the direction of the invisible City gate. â€Å"You will find a man dressed all in red, a kysin, riding a black horse with a red saddle. Tell him your name – Harimad-sol,† he added, as if she might need prompting. Maybe she did. â⠂¬Å"He'll know who you are.† She surreptitiously hitched the shield an inch or so forward, and wiped her hands on her thighs. The leather felt clammy. Who would the kysin think she was? She couldn't even tie her own sash without help. Mathin reached out to her, pulled her face toward him, and kissed her on the forehead. â€Å"The kiss of luck,† he said. â€Å"You have no sash-bearing father or mother to give it you. Go as the Daughter of the Riders. Go.† She turned away. Innath was sitting his big grey stallion just behind her. He smiled at her, a friend's smile. â€Å"Be of good courage, Daughter of the Riders.† The morning was already hot, and the plain offered no shade; the ring of Hills seemed to hold the heat like water in a bowl. Harry found the man in red, and gave him her name; she thought he looked at her sharply, but perhaps he looked at all the laprun candidates sharply. He nodded and gave her a white rag to tie around her arm, and sent her off toward a milling mob of nervous horseflesh and even more nervous riders. She looked at them critically; there were some fine horses here, but none could outmatch her own mount, and very few could come near him. There was one big dark bay that caught her eye; she was ridden by a boy in blue who carried his shoulders and head well. Harry wondered what the other riders thought of the one in the maroon sash on the big golden chestnut. There was little conversation. There were those who gave their names to the red man and joined the ever-increasing throng here at the City end of the plain; the rest – the audience, she supposed – crowded behind barriers she could not see, that stretched from the feet of the red man's horse to the far side of the plain. Around Harry, some of the trials riders moved their horses in fidgety circles, just to avoid standing still; some looked down at themselves often, as if checking to make sure they were all still there. Harry twisted strands of Sungold's mane between her damp fingers and tried to keep her teeth from chattering. There was the dull murmur of horses' hooves, and the rush of their breathing, and the squeak of leather, the hush of cloth; and the sun overhead gazing down. To try to take her mind off the trials for a minute, she looked up, searching for some sign of the City, some path to its gate, and saw nothing but rock. It's right before my eyes and I can't see it, she thought, and had a moment of panic. Tsornin, who could read many of her thoughts by this time, flicked one ear back at her: Stop that. She stopped. Shortly before midmorning the trials began. First their weapons were taken away from them and replaced with flat wooden swords; and Harry discovered that she was much fonder of her own sword than she had previously supposed. Everyone else was settling helms on heads, so she fumbled hers loose from its straps and tied it on. It felt heavier than usual, and she didn't seem able to see around its cheek pieces clearly. Then the riders were divided into twos, threes, fives, eights. In these little groups they galloped hard to the end of that highway between spectators, wheeled, and came back. They met twos, threes, fives, eights rushing to meet them, swerved and collided; riders rolled in the dust, and horses bolted. She was not one of the former, nor Tsornin the latter. Neither was the young man in blue on the bay mare. She had a little trouble holding Tsornin back to the pace of the others; he was not over-pleased with crowds, but he did as she asked since she asked it. Those that remai ned mounted at each sweep galloped down and back again and again; and with each charge another obstacle had appeared along the highway that must be leaped or climbed over: a wall of rolled-up tents, stacked together; a fence of tentpoles; a banked heap of small stones with scrub piled on top. The first flecks of sweat broke out on Tsornin's shoulders as he gave her the slight heave she needed to hook a boot around a neighboring ankle and toss a rider to the ground. There was a little troop of twenty left mounted when the last charge ended. Harry looked around her, wondering how many had been thrown or hurt; she guessed there had been several times twenty in the beginning. A few minutes passed while the uneasy twenty walked their horses, and breathed deep, and waited. Then it was the spectators who came toward them, huddled once again at the City end of the plain; some of them were mounted, and all were carrying long wooden poles. What? thought Harry; and then a pole descended on her helmeted head, and the horse in front of her stumbled and fell at Sungold's feet. Sungold leaped over the thrashing legs as carelessly as if they were blades of grass. Harry began laying about with her wooden sword. A pole thrust itself under her knee and attempted to remove her from her saddle. Sungold switched around on his forehand, giving her her balance, and she broke the offending pole with the hilt of her mock sword. She began to feel hot and annoyed. Sweat m atted her tunic to her body, and her leather vest squeaked with it. The burning sunlight tried to push her out of the saddle even as the poles in human hands did. What is this nonsense? She used the flat and butt of her silly wooden stick and Tsornin reared and stamped and hurled himself forward. She broke a few more poles. She felt Mathin's grin pulling at her own lips. Someone thumped her sharply in the shoulder with a pole, but once again, as she lurched, Sungold slid sideways to stay under her; and she gave that pole a back-handed chop and saw it spin away from its wielder. Tsornin leaped over another fallen horse. She saw abruptly that the audience hemmed the trials riders in; if one of them pushed too near the edge of the crush, he was set on with particular ferocity and turned back. She noticed this with interest, and began determinedly to get out; but there were several hundreds to twenty – and only a few of the original twenty were still mounted. She began to feel that tide of anger she remembered from the day she had unseated Mathin – she caught somebody by the collarbone and knocked him off his horse with his own pole – and she felt that she would escape. Tsornin was backing up, mostly on his hind legs. Then he spun round, came down – one more whack with her wretched wooden blade; the hilt gave an ominous creak, but it didn't matter; she was †¦ out. The red man gave a shout. It was over. The crowd dispersed instantly, as if the red man's shout had broken a cord that tied them all together. There were several loose horses standing clear, looking embarrassed for having behaved so poorly as to lose their riders; and several limping figures separated themselves from the others and went toward them. Harry sat where she was, the hot tide ebbing, leaving just a trace of headache behind, watching the others pass around her like grains of sand sifting around a boulder. She saw Mathin from a distance; he carried a pole across Windrider's withers and there was a shallow cut over one eye that had bled down his cheek. She saw none of the other Riders. She squinted up at the sky. The Hills were black with shadows, but the sky was hard blue and she could feel the heat beating up again from underfoot. In the quiet – for, as it had been this morning, no one spoke and even the horses seemed to step softly – the heat seemed almost audible. She set Tsornin to walk himself as cool as possible. She patted his neck and dismounted, that they might walk together; he was sweating but not distressed, and he shook his head at her. She reclaimed her sword from the kysin, who saluted her. He had not saluted the laprun rider just before her. Mathin reappeared and told her she could rest awhile. His cheek was washed clean and a bit of white cloth bound over his eyebrow. â€Å"The individual matches will go on all afternoon; you will be called late.† They found a spot of shade at the edge of the plain and pulled the saddles off the horses. Mathin gave her some bread and some wet white tasteless cheese. She sucked it slowly and let it trickle down her dry throat. She felt quite calm, and wondered what was the matter with her. â€Å"Mathin, are all the trials the same? Did you gallop and bash people with a wooden stick at your trials?† â€Å"No and yes. They test your horsemanship in different ways; those who watch always have some chance to help – or hinder; and weapons of wood are safer. But the afternoon's matches are always the same, one rider against another, each with his own sword. If a kysin declares that a trials rider did badly in the general trials, he will not be permitted to ride in the individual sets.† They watched the dust clouds from the matches and the bright notches of color spinning in them; but Mathin made no move to return to that end of the plain, and Harry waited beside him, leaning on her elbows in spite of her sore shoulder. The sun was halfway down the sky when they mounted again. Sungold, for the first time since she'd known him, refused to walk, and jigged along sideways, tossing his head. â€Å"Stop that, idiot,† she hissed at him in Homelander, and he halted in surprise. Mathin turned his head and looked at her impassively. They stood at the edge of the crowd now, and watched the combatants. There were five pairs, each the center of a private war; the red man had divided into ten red men on grey or black horses. There were two red men for each pair of fighters, and one man of each pair carried a small brass bell; when the bell rang out, that conflict was ended, and the horses fell apart, and riders and mounts panted the hot air. All the laprun riders were dressed in bright colors; there was very little white and no dreary dun or grey; with the scarlet kysin, it was a very vivid scene. A bell sang out, a long gay peal, and she looked over at the finished pair. One of the riders held his sword up and shook it so the sunlight nickered on it. The other rider sat quietly, his sword on the ground at his horse's forefeet and, she noticed with a funny feeling in the pit of her stomach, his sash neatly sliced from around his waist and lying, part on his horse's croup and part on the ground. Mathin said: â€Å"It is best to take your opponent's sash. The kysin mark each blow dealt, but to cut off the other rider's sash is best. This you will do.† â€Å"Oh,† said Harry. â€Å"You may, if you wish, unhorse him first,† Mathin added as an afterthought. â€Å"Thanks,† said Harry. â€Å"But you must not draw blood, for this is a sign of clumsiness. Baga, we call one who cuts his opponent during the laprun – baga, butcher. It is skill we look for. This is why no armor is allowed in the individual matches.† â€Å"Of course,† said Harry. Mathin grinned at her. â€Å"Of course. Is this not what I have been teaching you?† He watched the next pair of riders salute each other; and another bell from another pair rang; each of the five bells spoke a different note. â€Å"The trials go back many generations – once they were held every year, but there are no longer enough of us in the Hills to make up the number; we have them every three years now, since Corlath's father's day. â€Å"The sash-cutting – churakak – is a duel of honor that is as old as Damar; far older than the laprun trials themselves, although few meet the churakak outside the trials any more. â€Å"Aerin,† he added thoughtfully, â€Å"met the churakak several times. Her red hair no doubt made her quick-tempered.† â€Å"Harimad,† barked a kysin; and Tsornin jolted forward before Harry had registered her name. She was set facing a boy in a green robe and yellow sash; the kysin said, â€Å"Begin,† and Harry feinted Tsornin to the left, back, forward, and the boy's sword fell to the ground, and his yellow sash fluttered down to cover it. A bell rang. Harry was a bit taken aback. The kysin waved her aside. Tsornin flattened his ears; he was not interested in boys who did not know what they were doing. Next Harry removed a dark orange sash from around a sky-blue robe; and then a white sash from a purple robe. Harry began to feel as irritable as her horse, and with each cry of â€Å"Harimad† the two of them turned and stood and attacked and wondered when the real thing would begin. Harry began unhorsing her opponents before lopping off their sashes just to give herself something to do. The Hills' shadows began to creep toward the feet of the charging dancing horses, and the lowering sun flicked dangerous gleams from the shining sides of swords and into opponents' eyes. Tsornin was dark with sweat, and foam streaked his sides, but he slowed not a whit, and it seemed to Harry that they were galloping down a long hall of statues with swords held stiffly in raised hands, waiting for her to lean languidly over Sungold's neck and knock their loose sashes off. All five bells rang at once as the green sash fell off the point of Harry's sword to the ground, and she looked around and realized that she and her latest opponent were the last to finish. It was nearly twilight, and she was surprised that they had gone on so long. Now that she stopped to think about it, it was rather hard to see; it was as though dusk had fallen on them as soon as they stood still. Tsornin's nostrils were wide and red as he turned his head. She looked where he was looking. A big dark horse stood as if waiting for them. Harry blinked and stared; the other horse tossed its head. Was he bay or black? There seemed to be something wrong with her eyes; she raised one arm and rubbed them against her grimy sleeve, and looked again, but the horse and rider still shimmered in her sight, a shimmer of darkness instead of light. The tall rider was muffled in a shadowy cloak that fell over his mount's shoulders and past his boot tops; he shrugged it back to show a white tunic an d a red sash. The horse fidgeted sideways, and a bay glint showed along its dark flank. The lapruni and the audience moved to form a ring around them, the shadowy bay and Tsornin. The silence after the pounding hooves, the grunts and thumps and crashes, was unearthly; and the sun sank farther behind the Hills. The first breath of the evening wind crept out of the Hills; its cool finger tapped Harry's cheek, and it felt like fear. A torch appeared, held aloft by one of the ring, someone on horseback. Then another torch burst into fire, and another, and another. The beaten ground between Harry and the silent rider at the other end of the circle swam in the flickering light. Then the brass bells rang again, like the sound of Outlander cannon in Harry's ears, and Sungold came to life, and neighed, and the bay answered. Harry did not know if the match lasted a long time or a short time. She knew at once that this swordsman, behind the scarf wrapped around his head and face so that only his eyes showed, could have dismembered her whenever he liked. Instead he drew her to attack him, opening his defense to attract each of the many moves Mathin had taught her, as if he were a schoolmaster hearing her lessons. It was so easy for him that Harry began to feel angry, began to clear a tiny space in her mind to think of some plan of her own; and her anger rose, and gave her a headache till the torchlight was red with it, but she did not care, for she knew by now that it gave her strength. Strength she needed, for she was tired, and her horse was tired, and she could see that the bay was fresh, and could feel up her arm as the swords met that the rider did not exert himself to resist her. But her rising anger lifted her and invigorated Sungold, and she began to harass the bay stallion's rider – if only a little, still a little. She pressed forward and the bay gave way a step or two, and the crowd gasped; and with a quick and merry slash the tip of her sword caught the scarf bound round the rider's face and tore it up from the chin. She misjudged by the fraction of a hair; a single drop of blood welled up from the corner of his mouth. She stared at it, fascinated, as she felt her sash slip down her legs in two pieces and lie huddled on the ground, for the face belonged to Corlath.

Mencius

1. What social structure does Mencius envision for the ideal society? Who should be in charge? Does he favor choosing officials based on ascriptive status (i. e. their aristocratic pedigree) or does he believe in using meritocratic criteria for selecting officials? Is he egalitarian, or does he favor maintenance of a social hierarchy? Mencius developed a very early form of what was to be called in modern times the â€Å"social contract. Mencius, like Confucius, believed that rulers were divinely placed in order to guarantee peace and order among the people they rule. Unlike Confucius, Mencius believed that if a ruler failed to bring peace and order about, then the people could be absolved of all loyalty to that ruler and could, if they felt strongly enough about the matter, revolt. 2. What makes a state successful in Mencius’ eyes? Does he esteem conquest and military might? Economic power? Religious or moral force? What does a ruler need to do to make his state successful? What happens to bad rulers? (Mencius' argument that unjust rulers may be overthrown) Does Mencius esteem the creation of a unified empire, and if so, how should one go about unifying China? Mencius emphasized the significance of the common citizens in the state. While Confucianism generally regards rulers highly, he argued that it is acceptable for the subjects to overthrow or even kill a ruler who ignores the people's needs and rules harshly. This is because a ruler who does not rule justly is no longer a true ruler. What are the hallmarks of a moral society in Mencius’ way of thinking? How should wealth be distributed? What kinds of lives should people lead? What outward signs indicate that a society is good, and what are the symptoms of emerging social problems? 4. What is the role of education in Mencius’ ideal society? Should education focus on practical training? Ritual knowledge? Moral cultivation? Who ought to be educated? According to Mencius, education must awaken the innate abilities of the human mind. He denounced memorization and advocated active interrogation of the text, saying, â€Å"One who believes all of a book would be better off without books. † One should check for internal consistency by comparing sections and debate the probability of factual accounts by comparing them with experience. 5. Explain the following ideas according to Mencius: gentleman, mandate of Heaven, filial piety, the (Doctrine of the) Mean, the Five Relationships, benevolence, the innate goodness of humankind. Mencius 1. What social structure does Mencius envision for the ideal society? Who should be in charge? Does he favor choosing officials based on ascriptive status (i. e. their aristocratic pedigree) or does he believe in using meritocratic criteria for selecting officials? Is he egalitarian, or does he favor maintenance of a social hierarchy? Mencius developed a very early form of what was to be called in modern times the â€Å"social contract. Mencius, like Confucius, believed that rulers were divinely placed in order to guarantee peace and order among the people they rule. Unlike Confucius, Mencius believed that if a ruler failed to bring peace and order about, then the people could be absolved of all loyalty to that ruler and could, if they felt strongly enough about the matter, revolt. 2. What makes a state successful in Mencius’ eyes? Does he esteem conquest and military might? Economic power? Religious or moral force? What does a ruler need to do to make his state successful? What happens to bad rulers? (Mencius' argument that unjust rulers may be overthrown) Does Mencius esteem the creation of a unified empire, and if so, how should one go about unifying China? Mencius emphasized the significance of the common citizens in the state. While Confucianism generally regards rulers highly, he argued that it is acceptable for the subjects to overthrow or even kill a ruler who ignores the people's needs and rules harshly. This is because a ruler who does not rule justly is no longer a true ruler. What are the hallmarks of a moral society in Mencius’ way of thinking? How should wealth be distributed? What kinds of lives should people lead? What outward signs indicate that a society is good, and what are the symptoms of emerging social problems? 4. What is the role of education in Mencius’ ideal society? Should education focus on practical training? Ritual knowledge? Moral cultivation? Who ought to be educated? According to Mencius, education must awaken the innate abilities of the human mind. He denounced memorization and advocated active interrogation of the text, saying, â€Å"One who believes all of a book would be better off without books. † One should check for internal consistency by comparing sections and debate the probability of factual accounts by comparing them with experience. 5. Explain the following ideas according to Mencius: gentleman, mandate of Heaven, filial piety, the (Doctrine of the) Mean, the Five Relationships, benevolence, the innate goodness of humankind.